Maurice-Pascal Rauser

Responsible for the strategic management and development of national B2B key accounts in the field of promotional and branding solutions. Conducting in-depth analysis of customer needs, margin structures and process optimization across complex procurement networks. Implementing sales strategies focused on efficiency improvement, customer retention and sustainable growth. Close collaboration with internal stakeholders in purchasing, marketing and logistics to ensure a fully integrated customer experience.

Founder and Managing Director of a B2B company specializing in textile finishing and flock technology. Established efficient sales, marketing and production structures and developed a scalable business model with recurring revenue streams. Full responsibility for strategic direction, financial planning and process optimization with a strong focus on automation, digitalization and customer satisfaction. Close collaboration with industrial partners and suppliers to ensure consistent quality standards and sustainable supply chains.

Responsible for the Tiles & Waterproofing business unit of the Bostik brand across the D-A-CH region, with a focus on strategic customer development, market steering and sustainable segment management. Developed and implemented targeted sales and marketing strategies to strengthen Bostik’s market position in tile adhesives and waterproofing systems. Closely aligned with the international headquarters in France on product portfolio, pricing and marketing strategies, while coordinating cross-country initiatives. Provided functional leadership to the regional field sales team and worked closely with Technical Service, Product Management and Supply Chain to ensure efficient processes and high customer satisfaction. Introduced structured CRM and KPI processes to drive transparency in forecasting, market potential and customer development. Cooperated with leading buying groups (including Eurobaustoff, Stark, Hagebau) to strengthen market share, assortments and strategic partnerships.

Responsible for sales of the Meissen Keramik brand in the Western German market, with a focus on expanding customer structures in construction projects, architecture and the professional trade sector. Managed and developed a network of architects, developers, contractors and distribution partners to successfully position ceramic products in residential and commercial building projects. Developed and implemented regional sales strategies in close coordination with the Cersanit Group headquarters in Poland. Conducted product trainings, assortment consultations and project support activities to provide professional assistance to clients and partners. Worked closely with purchasing cooperatives and wholesalers to secure market share and strengthen the long-term brand presence of Meissen Keramik.

Managed and further developed existing customer relationships in Southern Germany with a focus on profile and waterproofing systems for the construction and tile industry. Worked closely with the internal sales and product management teams to provide technical support, prepare quotations and assist with ongoing projects.

Responsible for sales across the Southern Germany region in the field of ceramic wall and floor coverings. Built and maintained a network of professional dealers, developers, architects and project planners with a focus on large-scale residential and commercial projects. Collaborated closely with the international headquarters in Ras Al Khaimah (UAE) to align product ranges, pricing strategies and marketing initiatives. Planned and executed regional sales activities, providing both technical and design-oriented consulting to key accounts and project partners.

Responsible for sales of the Schönox brand in Southern Germany, focusing on construction chemicals, installation systems and waterproofing solutions. Managed relationships with professional dealers, site managers and craftsmen, providing technical advice and on-site support for project execution. Conducted product trainings, sampling and application recommendations to support sales activities and strengthen market positioning.

Apprenticeship in technical wholesale with a focus on building materials, tiles and professional trade supplies. Acquired comprehensive knowledge in purchasing, sales, logistics and customer management across the entire value chain. Early involvement in customer consulting, quotation management and inventory control, resulting in a deep understanding of processes, products and customer needs in the B2B trading environment.

The MBA program provides in-depth knowledge in strategic management, international business, and organizational development. It focuses on practical methodologies for managing growth, innovation, and business development in global markets. Special emphasis is placed on leadership, financial strategy, change management, and intercultural communication. The objective of the program is to develop executive-level management competencies and enable data-driven, goal-oriented strategic decision-making.