Maureen Ho

As the leader in introducing a new PC DIY component brand to the APAC market, managing regional sales and profitability with the ultimate goal of fostering deep consumer loyalty and love for our brand!

- Responsible for sales and marketing of PC components for B2B channel at APAC region. - Developed and cooperated with the local distributor to expand the ADATA XPG gaming pc component business in the market. - Executed the comprehensive marketing strategies, such as channel marketing and the end-user campaigns with the local partners. - Collabrated with the local media/KOL to exposure the brand & product recognition and awareness.

- Responsible for sales and marketing of PowerColor graphics card and gaming peripherals for B2B channel with $15M+ annual revenue - Managed 10+ distributors and 40+ channel partners in the APAC region, set up Partner Rebate Programs, Channel Promotions, and monitored the performance & result, YoY revenue increased by 15% - Developed and executed comprehensive marketing strategies, such as sales strategy, local events, and online campaigns with the local distributors - Led local community managers to ensure increasing brand recognition and awareness, coordinated & oversaw online media, online social community, PC modders, and influencer outreach and paid media activities - Monitored PowerColor social media platforms in each country and provided guidance to local community managers for effective administration such as campaign activities, content creation, analytics and insights - Managed co-branding marketing campaigns and promotions with AMD and another well-known PC component/gaming gear manufacturer to increase brand/product exposure and sales - Joined and executed graphics cards and gaming gear NPI projects and composed the contents of sales kits, prepared product comparison marketing assets, gave the NPI training to sales and local distributors - Hosted an after-sales service project to coordinate with inter-departmental personnel for setting up the Customer RMA Service Online Platform to obtain assistance and information promptly

- Responsible for sales of ODM & OEM producing active & ready-to-wear garments in US region - Arranged sample production & delivery and pricing negotiation for 30+ NPI projects annually - Worked with suppliers and traders to negotiate fabric prices and placed large volume orders - Ensured design metrics were executed accurately from NPI to the mass production phase - Tracked daily production, resolved production/quality issues with technician & QA team - Arranged garment & raw materials showcase at vendor fairs for procurement teams of customers, generated YoY revenue growth by 60%