Maureen B wambui

•Developed and executed influencer marketing campaigns that boosted TikTok Shop sales by over 35% quarter-over-quarter, leveraging micro and macro influencers across lifestyle and beauty niches. •Identified, qualified, and onboarded high-performing TikTok Shop creators in the coffee, wellness, lifestyle, and productivity categories to boost product sales and elevate brand presence. •Configured and fine-tuned a TikTok Shop outreach automation bot to streamline creator engagement, capture high-intent leads, and improve recruitment efficiency. • Led and supported a team of outreach specialists by optimizing DM strategies, scaling outreach efforts, and sustaining a steady flow of qualified creator prospects. •Sourced and onboarded affiliate partners on TikTok, Instagram, and YouTube within the coffee, wellness, productivity, and lifestyle spaces to enhance brand awareness and boost revenue. •Lead, coached, and oversaw a team of outreach specialists tasked with identifying creators, initiating contact, and guiding them through the onboarding process. •Created and refined outreach templates, qualification benchmarks, and follow-up procedures to maintain a strong pipeline of high-potential affiliate partners. •Onboarded and managed a network of 20,000+ affiliate partners and TikTok creators, driving a consistent 20% monthly uplift in click-through rates and conversions.

•Oversaw all affiliate program operations via Shopify Collabs and Social Snowball, ensuring accurate tracking of commissions, discount code performance, and overall return on investment. •Fostered lasting partnerships with niche-relevant creators to strengthen loyalty, encourage retention, and promote recurring collaborations. •Developed product briefs, discount frameworks, and content guidelines to equip creators for success while ensuring alignment with brand voice and objectives. •Tracked affiliate performance via TikTok Shop Creator Center, analyzing top sellers and video metrics to refine strategy and maximize return on investment. •Managed product seeding initiatives and coordinated launches with creators to capitalize on trend cycles, promotional events, and key product drops. •Collaborated with product and creative teams to align TikTok Shop content with new launches, leading to 40% faster sell-through. •Conducted competitor benchmarking and trend analysis, identifying high-potential niches and content formats that led to a 40% engagement growth.

•Design and manage tiered commission models to reward high-performing affiliates and motivate engagement among mid-tier influencers in strategic categories. •Deliver weekly performance reports, refine recruitment tactics, and work closely with the creative team on seasonal campaigns and niche-targeted product launches. •Recruited and managed a network of 20,000+ influencers and affiliate partners across Instagram, TikTok, and YouTube, driving a consistent 25% quarter-over-quarter growth in sales. •Designed and executed multi-channel influencer campaigns, achieving an average engagement rate of 12%, exceeding industry benchmarks. •Negotiated competitive partnership terms and affiliate commissions, resulting in a 20% increase in ROI on influencer spend.

•Scheduled and coordinated an average of 50+ meetings and appointments per month, improving time management and reducing scheduling conflicts by 30%. •Prepared and proofread over 20 weekly reports, memos, and presentations, ensuring 99% error-free communication. •Managed digital and physical filing systems for 500+ active documents, reducing retrieval time by 25%. •Handled and directed an average of 40+ daily phone calls and emails, providing timely support and maintaining a 95% customer satisfaction rate. •Organized 10+ quarterly staff events and training sessions, improving team engagement scores by 15%.