Matthew Tsoi

Website, Social Media, and E-commerce Management: Oversee MSIG Hong Kong’s website and social media platforms (Facebook, LinkedIn, Instagram, YouTube) to drive engagement and enhance brand visibility. Optimise UI/UX, manage the social media calendar, and enhance e-commerce operations through effective SEO/SEM strategies. Brand Strategy, Marketing Campaigns and Agency Supervision: Design and implement marketing campaigns for lead generation and thought leadership, including branding campaigns, media conferences, product launches, and corporate engagement events. Ensure alignment with Group guidelines and maintain communication consistency. Supervise vendors and agencies for high-quality deliverables. Corporate Communications and Media Relations: Develop and implement corporate communication strategies that promote a positive brand image. Cultivate and maintain relationships with media representatives, monitor coverage, and ensure favorable brand representation. Actively pursue industry awards and build strategic brand partnerships to strengthen market positioning.

Sustainability and ESG Coordination: Support and execute the company's sustainability initiatives in alignment with the Japan Head Office. Collaborate with the Chairman of the Climate Change Unit (CCU) to organise bimonthly meetings and develop related materials. Manage and track business unit processes and outputs. Establish sustainability and ESG articles every three weeks on the internal platform and quarterly in newsletters to promote awareness of biodiversity protection and forest conservation, supporting the net-zero goal by 2050. Work with local green NGOs to organise Green and CSV programmes for colleagues. Stay updated on sustainability trends and provide internal updates on priority issues. Drive ad hoc regional projects, collaborating with internal partners and supporting the APAC head with presentations. Periodically update internal market analyses on sustainability issues and group activities.

Campaign Development and Digital Strategy: Design, execute, and measure lead generation, thought leadership, and social ad campaigns while formulating digital strategies for reputation management and transformation initiatives in the Asia Pacific, including Web3, cryptocurrency, DeFi, NFTs, blockchain, and the metaverse. Ensure adherence to branding guidelines and consistency in tone and design. Website and Social Media Management: Oversee the Bank's websites, mobile app, and social media platforms (Facebook, LinkedIn, Instagram, Twitter, WeChat, YouTube). Manage the social media calendar, monitor discussions, handle crises, and analyse online communications through reporting and analytics. Marketing Campaigns and Agency Supervision: Plan and execute digital marketing campaigns and events, such as media conferences and product launches, to enhance brand awareness and drive leads. Supervise advertising agencies and manage budgets for communication campaigns. E-commerce and SEO Management: Oversee e-commerce operations and collaborate with Global IT on SEO/SEM strategies, UI/UX improvements, and keyword analysis. Trend Monitoring: Track industry trends and daily news related to the Bank's business in the Asia Pacific using social media tools and channels.

Community Affairs Support: Assist the Community Affairs Department by writing, translating, and editing materials such as annual reports, press releases, sustainability reports, and newsletters. Provide synopses of news reports for senior management, handle media enquiries, and prepare responses. Corporate Relations and Programme Management: Plan and implement corporate relations programmes to enhance public awareness and support from government officials and community stakeholders. Assist the Head of Community Affairs in managing issues and crises. Foundation and CSR Management: Manage the Group's foundations, including sponsorship applications, grant-making, and funding analysis. Lead the planning and execution of CSR activities, overseeing scheduling, volunteer recruitment, budgeting, and procurement. Revamp the volunteer registration system and manage the volunteer team. Content Creation and Social Media Management: Manage and create content for the Group's websites, mobile app, and social media accounts (Facebook, LinkedIn, Instagram, YouTube), including the Ng Teng Fong Charitable Foundation and Hong Kong Innovation Foundation. Analyse social media analytics and prepare coverage reports. Team Supervision: Supervise 2 junior employees and 3 graduate trainees.

Stakeholder Liaison: Serve as the primary contact for external stakeholders in the New Territories West region, including 108 district councillors, political parties, schools, NGOs, and government officials. Monitor news reports and stakeholders' social media platforms to stay informed about relevant public policies and social issues. Stakeholder Engagement and Event Management: Support and organise stakeholder engagement activities such as visit programmes, raceday guest invitations, and business meetings. Maintain stakeholder profiles, engagement, sponsorship records, and relevant database information. Charity Management and Marketing Campaigns: Manage the Club's charities funding, including sponsorship applications, grant-making, and analysis of funding reports and reimbursement procedures. Plan and execute digital marketing campaigns and events, such as media conferences and charity events, to enhance brand awareness and drive leads. Supervise advertising agencies and manage budgets for communication campaigns. Editorial Assignments: Undertake various editorial tasks, including writing, translating, and editing reports, press releases, fact sheets, financial and sustainability reports, internal announcements, statistical analyses, eDMs, newsletters, and presentation decks. Content Development: Create high-quality content, videos, and photo collages for the Club's website and social media platforms, including Facebook, LinkedIn, and Instagram. Volunteer Programme Coordination: Coordinate the Club’s volunteer (CARE) programmes, overseeing budgeting, procurement, RSVP management, souvenirs, protocol management, media relations, event production, and vendor supervision. Policy Analysis: Collect and analyse information on public policies, conduct desktop searches, and draft briefs. Team Supervision: Supervise junior employees and part-time student helpers.

Event Management: Act as the event-in-charge to organise and conduct the Faculty's corporate conferences and events, from initial concept to delivery and wrap-up. This includes ceremonies, cocktail receptions, conferences, distinguished lectures, and alumni activities, with attendance ranging from 50 to 2000. Budget Control and Production Supervision: Control event budgeting, supervise the event production house and vendors, and prepare corporate publications and materials, including press releases, speeches, event booklets, and the Faculty's newsletter. Website and Social Media Management: Manage and maintain content for the Faculty’s website and social media platforms, including YouTube, Facebook, LinkedIn, Weibo, and Instagram. Internal Communication: Liaise with internal business units for smooth event execution. Media Relations: Maintain excellent relationships with media outlets as a reliable source of information. Student Engagement: Cultivate strong relationships with students to encourage participation in the Faculty's career workshops. Key Event: - Noble Laureate Distingushised Lecture - Knowledge Exchange Lectures - Career Workshops - Faculty Graduation Ceremony - Beta Gamma Sigma Programme - Mentorship Programme - Student Orientation - Social Entreprise Visits, and - Various Alumni Activities

This programme equips students with the necessary skills and techniques to deal with the challenges of sustainable development from a business perspective, as well as an appreciation of the wider context of globalisation, social responsibility and market issues. The experience is especially relevant for those already in business management who wish to learn more about material issues affecting business decision-making as a result of the pressing issues related to climate change impacts, resource constraints and changing public attitudes. The programme provides a series of courses that address contemporary theories and practices concerning the integration of environmental, governance and social issues into business strategy. It is aimed at students who want to not only work in the field of environmental management and policy; corporate social responsibility and reporting; ESG management or consultancy and also the integration of sustainability performance in their chosen profession.