Matt Walker

• Developed concepts, digital and traditional designs, and campaigns for clients in a variety of industries. • Lead presentations of creative work to external clients and internal stakeholders. • Adhered to brand and campaign strategy to drive measurable results based on data. • Directed photo and video shoots to bring creative concepts to life. • Collaborated with a team of designers, copywriters, project managers, and stakeholders to complete projects in a timely manner.

• Collaborated with a team of developers, designers, and SEO managers to design full websites, landing pages, microsites, and more. • Utilized analytics and best practices to create data-driven designs built to improve user experience and create clear paths to conversion. • Acted as a design liaison with clients to explain design decisions, maintain timelines, and create tests to iteratively improve designs. • Created digital assets, campaign assets, and animations for a variety of clients and projects.

• Created custom digital, print, and web designs for a wide variety of clients and campaigns. • Worked with developers, copywriters, and account managers to deliver effective, high-quality materials for our clients. • Strategically developed company branding and campaigns for clients with the creative team.

• Created designs for web and mobile applications and digital and print promotions as a freelancer for various clients. • Acted as a business liaison and art director when working with clients to create targeted content. • Followed industry best practices and kept up-to-date with industry-specific trends. • Portfolio available online: mattwalkercreative.com

• Built landing pages and websites using HTML and CSS, following best practices to drive conversions. • Designed custom content for digital marketing efforts, including infographics, slide decks, and social graphics. • Collaborated with a team of designers, developers, and copywriters to meet the needs of a diverse client-base.

• Executed aggressive conversion campaigns to grow our market share in the competitive ridesharing industry. • Designed digital and print graphics for external promotions and co-branded sponsorships. • Developed partnerships with national and local brands to reach untapped potential riders and increase ongoing engagement. • Managed event activations and brand ambassador teams driving the growth of our user base. • Made data-driven marketing decisions to consistently iterate on our processes and build an infrastructure for manageable growth.

• Owned visual brand and led in the design of marketing materials for various digital and print campaigns. • Actively maintained and updated the company's Wordpress website with current events, news, and product information. • Participated in a full company rebranding to solidify the company's position as an EdTech leader. • Utilized analytics and customer insights to drive targeted paid digital marketing campaigns increasing website traffic by over 50%. • Managed all company social media sites, engaging and actively growing a community from 20,000 members to over 80,000 members. • Doubled Picmonic's paid user base year over year with increasingly automated advocate and referral programs. • Supervised the events team and coordinated logistics for all company appearances at national nursing and medicine conventions.

• Created expert industry content utilized through various owned channels and publishing outlets. • Managed and interacted on all company social media sites, reaching and actively growing a community with over 30,000 members. • Utilized email campaigns and content from industry influencers to grow and maintain the company's client base. • Managed event staff, workplace setup, quality control, safety regulations, and schedules at various events featuring live music.

• Set up and ran interactive promotional areas on all dates of Vans Warped Tour 2013 to engage with the growing customer base. • Increased traffic to the company website and social media, including a 10% increase of Facebook followers in two months.

• Created print and digital promotional materials for the School of Mathematical and Statistical Sciences at ASU. • Actively maintained and updated the school’s (Drupal) website with current class, faculty, seminar, club, and news information. • Filmed, edited, produced, and promoted a series of student help videos for the school. • Collaborated with various professors, administrators, and clubs in order to meet the specific needs of the school.

Cum Laude