Matt Repicky

Chief Brands Officer across the portfolio: Men's Wearhouse, Jos. A. Bank, Moores, K&G. Leading Brand Strategy, Creative Strategy, Customer Insights, Consumer Communications, and Production. Responsible for using customer insights to set brand growth goals, evangelizing our brands internally and externally, reintroducing our brands to customers through a re-positioned and elevated creative strategy, and setting a long-term consumer communications and influencer strategy. Developed and launched a brand repositioning and nationally integrated campaign for Men's Wearhouse: "Love The Way You Look". Led to double-digit increase in Brand Awareness and significant lift in Consideration. In 2025 the continuation of our Men's Wearhouse campaign produced a 27% YoY increase in ROAS in the first 6 weeks. Implementing AI solutions across photo studio, design, and video teams.

In addition to leading marketing for Jos. A. Bank, was asked to take on marketing for portfolio-wide Wedding business. Re-positioned business to speak more clearly to brides, expanded partnerships, turned on new marketing channels (Pinterest, TikTok, Spotify) to reach targeted audiences.

Create and implement omni-channel growth strategy for vertical menswear retailer. This includes the development of a brand re-positioning to increase awareness, positively shift perception, and attract a new customer. Achieved a double digit increase in awareness and purchase intent against targeted customer demographic. Lead teams across brand marketing, creative, performance marketing, media, visual merchandising, and PR. - Partnering with Customer Analytics, develop a new marketing mix model to diversify away from traditional (Linear TV) to more digitally focused (Paid Social, Video) and test new channels (Audio) to increase brand awareness and relevance. - Identify and implement marketing channel test opportunities within Instagram, Pinterest, Audio, Direct Mail; delivering increased QoQ purchase intent among targeted Millennial audience. - React to apparel category and retail channel preferences during COVID, increasing eCommerce penetration and sportswear revenue YoY.

Develop brand and product strategy for early stage company focused on disrupting conventional medicines with organic, non-GMO, cleaner alternatives. Oversee product development, brand marketing, retail strategy, eCommerce (DTC and Amazon), paid media, creative and advertising.

Lead global brand strategy and marketing for multi-billion dollar consumer brand including three year strategic goals, in-year marketing plans, and all consumer campaigns – driving three consecutive years of sales growth. Oversee creation and implementation of all brand marketing initiatives, and lead efforts with 50+ international subsidiaries on adoption of strategies and programs. Lead the direction of marketing communications teams and work closely with product development to ensure marketing efforts align and promote core segments and key drivers. - Created and implemented new content strategy, pivoting from DVD driven business to the production of two episodic series. Partnered with YouTube Kids and Netflix for U.S. distribution and with key international partners to ensure penetration. - Dotted line reporting for all functions of the brand franchise: Consumer Products, Content and Entertainment, Web/E-Commerce, Apps/Gaming. Develop robust strategies for each group and manage implementation to ensure alignment with brand’s growth and revenue goals. - Create, implement, and lead strategy for global partnerships across the Barbie brand: cultural programming, designer partners, influencers/celebrities, halo projects. - Manage total above and below the line budgets for global brand needs; provide direction and oversight to international prioritization and spend. - Responsibilities for all North American activations and retail programming. - Manage external agencies (advertising, PR, CSR, Global Advisory Council, and consultants).

Lead end-to-end 35 person marketing team for an Amazon created fashion and decor e-commerce retailer. Develop and implement marketing and brand strategy across digital channels (acquisition, retention, paid search, affiliates, customer analytics, e-mail) and customer communications (site copy, editorial, social media, PR, partnerships). - Set annual marketing strategy against substantial growth goals within customer acquisition, conversion, brand acquisition, and business development. - As part of MyHabit Leadership Team, align with cross-functional department heads on strategic business decisions and actions to drive growth. -Partner with Creative Director to develop and implement inaugural Brand Guide, creating all brand elements for consistency and execution by all teams. - Launch industry relevant partnerships geared towards brand awareness and business growth, including the Council of Fashion Designers of America (CFDA). - Develop on-site sponsorships and revenue generating opportunities, including collaborations with NBC Universal.

Create and execute marketing and PR strategy for contemporary women’s brand, managing all aspects of press, social media, online, advertising, retailer events, editorial and celebrity placement. - Develop annual marketing strategy based on brand growth goals and initiatives, nuanced with seasonal activities and trends. - Create and manage the brand image across all marketing and PR touchpoints, to ensure consistency and consumer recognition. - Generate editor relationships through seasonal lookbook packages, and the launching of seasonal Press Previews. - Re-launch social media platforms (Facebook, Twitter, Pinterest, YouTube), engaging with brand fans and key accounts. - Liaise with account marketing teams on promotional efforts, designer appearances, and growth of online branded content. - Manage editorial and celebrity placement, and stylist requests, promoting key looks and items from each collection. - Create video content to give a voice and image to the designer, and a tone to the brand’s identity. - Develop partnerships and collaborations to grow brand exposure and presence.

Grow global branded retail across all Mattel brands and identify new opportunities in key markets. Manage all retail marketing, merchandising, and creative, ensuring consistency across global locations. Engage with local investors in all flagship stores; Develop and implement strategies for retail expansion platforms and business development, resulting in the funding of new alternative retail projects. Turn around underperforming stores through development of a roadmap for improvement; set clear goals with management as well as sales staff, resulting in consistent sales increases, traffic, and conversion. Expand brand presence via new opportunities in global retail, identifying experiential activities to engage the consumer and take note of key trends in the retail environment. Conduct comparative research with competitors and best in class companies, continually identifying ways to improve brand execution. - Create business development programs to pitch key retailers and partners, expanding the brand's retail footprint. - Manage store buyers to ensure an appropriate mix and identification of new growth categories: leading to tighter inventory, increased sell-through, and higher margins. - Create and implement visual merchandising strategy and store layout standards. - Roll out direction on product mix and underdeveloped categories, resulting in significant volume increases on key SKU's. - Create first ever global retail creative calendar, ensuring customer sees consistent look around the world. - Implement merchandising and sales training for all store sales teams, impacting conversion and basket size.

Manage global brand marketing initiatives, liaising with worldwide subsidiaries on extending brand messaging, expanding retail activation, and creating penetrating marketing campaigns. Develop trend analysis in fashion, art, and culture. Daily review of 50+ blogs, fashion sites, and WWD; monthly review of W, Nylon, Wallpaper, Surface, GQ. Leverage fashion industry expertise to make connections and identify ways to leverage global brand projects and extend noise and retail opportunities. Attendance at Art Basel Miami 2009 and gallery events in Los Angeles. Create 'hot' lists of potential collaborators, partners, marketing and product innovations. Brand Marketing: - Establish first ever role for International brand marketing, managing brand image and messaging strategy for all global subsidiaries. - Create strategy for Ken's 50th anniversary and brand re-launch, resulting in a global brand campaign across strategic partners, online media, and increased visibility for the brand. - Create a brand social media strategy aimed at increasing traffic, conversing with brand fans, and extending the brand's reach across multiple new media platforms. - Create strategy for men's directed fashion programs, including brand positioning, product inspiration, and partnership opportunities with key menswear designers. - Develop proposal for an extensive brand licensing program, identifying key marketing platforms and partners. - Outline and present strategic brand activities based on key cultural trends, leading to their inclusion in brand platforms for 2012. - Manage brand messaging and content for Barbie museum exhibition in Australia. Work with local subsidiary on design, exhibition flow, marketing tools, and retail tie-ins.

Manage multi-million dollar global strategic initiatives, responsible for all aspects of the projects from inception to completion, including the management of project plans, resources, budgets, and executive presentation. House of Barbie (Shanghai, PRC) Project manager for international retail project, creating and opening world's first Barbie Flagship store. Manage global project team (based in L.A.; Shanghai), delivering on-time and under budget results. Present regular C-level updates on project progress. Develop and manage relationships with external partners for Architecture, Retail Consulting, Food & Beverage, and Health & Beauty. Work closely with Design Architects on progress of designs, approvals, creation of blueprints, and handover to contractors for 30,000 square foot space. Manage development of new Health & Beauty product, from creative inception to production. Coordinate between creative agency, internal design team, licensee, and suppliers to complete artwork, photo shoot, packaging selection, samples review and approval. Oversee design of world's first Barbie Spa, meeting weekly with spa partner, coordinating design & material reviews, and assisting to resolve issues. Liaise with Construction Management partner on construction approvals, contractor bids and selection, construction timeline, documentation for permitting, and updated schedules. Manage Food and Beverage rollout with restaurant team for restaurant & collateral design, menu selection, staffing, chocolate packaging & product selection. Guide the Marketing team's development of store launch plans and marketing calendar. Direct on-site execution of key PR events, store walkthroughs, and on-going marketing activities.

Responsible for management and implementation of projects across global locations, with emphasis in Europe. This includes creation and execution of project plans, development of communication and training plans, and management of employees or consultants used on each project. Work closely with central Finance Directors in Amsterdam as well as country specific managers in 20+ locations, being cognizant of cultural differences as well as local requirements. Provide international perspective as a liaison with Corporate IT, Finance, and HR. • Manage Procurement project across 15 European countries. Present project overview to Finance Directors in each country, ensuring local buy-in. Oversee timeline and task completion, to ensure project phase deadlines are met. • Develop training curriculum and deliver training sessions at all sites, including coordination of necessary translation of both materials and training facilitator when necessary.

Leverage management consulting skills and experience for clients in the technology and financial services industries. Assist clients in implementing solutions to improve business processes. Work in multiple locations; , adapting quickly to various cultural and client requirements. Ensure client confidence and satisfaction in deliverables through consistent interaction and robust training initiatives. Create and deliver presentations to clients, including members of management and executives. Project Lead for financial process re-design. Based in Paris and Zurich, conduct client interviews to determine requirements, leverage knowledge of internal business experts to create a complete and integrated business process. Manage team in Paris, consisting of multi-national and multi-lingual client and consultant resources, manage deadlines and budget, and assure on-time and on-budget delivery of solution.

Implement solutions for worldwide clients as a management consultant, primarily serving the technology and financial services industries. Work in a varied capacity requiring flexibility, quick comprehension of project goals and requirements, and ability to work in an ever-changing environment.