Matt Newell

Partner & CEO @ The General Store

About

I started out as a retail strategist before starting The General Store back in 2012 to help retailers grow in a fast changing environment. And I've had the privilege of working with some of the best in the business, on some of their most defining moves. The General Store has now grown to 50+ people with some of the best talent I've ever worked with - across strategy, brand identity, advertising, store design and technology. Building this team is without doubt the thing I'm proudest of. I also sit on the advisory boards for the Masters of Marketing program at Swinburne University and NORA. And I enjoy doing a bit of public speaking for the retail and marketing industries.

Country

Australia

City

Greater Sydney Area

Industry

Retail

Skill

Retail Marketing, Strategic Brand Consulting, Integrated Marketing, Creative Strategy, Digital Strategy, Online Retail, Concept Development, Advertising, E-commerce, Marketing Strategy, Brand Architecture, Marketing, Strategy, Brand Development, Retail, Digital Marketing, Customer Insight, Direct Marketing, Mobile Marketing, Brand Management

Experience

Partner & CEO

The General Store

2019-7 - Present · 7 yrs 3 mos

Sydney, Australia

Executive Strategy Director

The General Store

2012-7 - 2019-7 · 7 yrs 1 mo

Australia

The General Store specialise in retail strategy & innovation. Services provided include Brand Strategy, Retail Marketing Mix Strategies (product, pricing, distribution, presentation, promotion, people and process planning), consumer insights, workshop facilitation and creative innovation work (store design, advertising, digital, ecommerce, loyalty programs). Clients include Rebel Sport, Supercheap Auto, BCF, Freedom Furniture, BBQs Galore, Salvos Stores, Lendi Group, QIC, Breville and MG Automotive.

Advisory Board Member

NORA ~ National Online Retailers Association

2016-7 - Present · 10 yrs 3 mos

Sydney, New South Wales, Australia

Advisory Board Member

Swinburne University of Technology

2016-7 - Present · 10 yrs 3 mos

Melbourne, Victoria, Australia

Advisory Board Member for the Masters of Marketing program.

National Strategy Director

IdeaWorks (WPP)

2009-3 - 2012-7 · 3 yrs 5 mos

Australia

Led strategy planning work for Rebel Group (post acquisition by SRG), Hungry Jack's (store of the future), Glue Store, Coates Hire, Muffin Break, Lenard's Chicken, Ray's Outdoors, BCF, amongst others... Strategy work includes brand strategy, retail marketing strategy, customer insights and workshop facilitation. Also developed strategy work for store design, e-commerce, advertising and loyalty programs. Participated in retail study tours to the USA, Europe and UAE. Co-founded New Retail Blog (voted Top 25 Business Blogs by Smart Company). Extensive public speaking for retail and marketing industries.

General Manager QLD

IdeaWorks (WPP)

2005-7 - 2008-12 · 3 yrs 6 mos

Led the agency team on the highly regarded reinvention of the Supercheap Auto brand and the development of BCF (Boating Camping Fishing) a category killer concept that went from $0 - $200mil in two years.