Matt Johnson

President - CEO @ Primary Vision - Frac Spread Count

About

I lead Primary Vision, a U.S.-based oil and gas analytics firm focused on tracking and forecasting activity across the oil and gas sector. Our platforms—Frac Spread Count™ and EFRACS—deliver real-time insights on completions, production, and field operations across U.S. shale. We forecast oil, gas, and NGL production, track pressure pumping activity, and publish proprietary data on frac jobs and downhole consumables. Our research division covers global macro trends, supply chain shifts, and geopolitics—always tying it back to the U.S. frac narrative. We also provide equity insights on select public names shaping the industry. I’ve delivered keynotes around the world on U.S. frac markets and the role of recompletions—one of the most important levers for sustaining long-term North American production. Our data and commentary are regularly featured in Bloomberg, Reuters, Oilprice.com, and the American Oil & Gas Reporter, and are used across the energy value chain—from capital markets to field-level decision-makers. We track the pulse of U.S. oil and gas activity and deliver weekly insights to the world.

Country

United States

City

Houston

Industry

Oil & Energy

Skill

Petroleum, Oil & Gas, Gas, Energy Industry, Management, Natural Gas, Oil & Gas Industry, Supervisory Skills, Business Development, Contract Negotiation, Sales, Account Management, Strategic Planning, New Business Development, Sales Management, Energy, Marketing Strategy, Pricing, Downstream Oil & Gas, Oil & Gas Services

Experience

President - CEO

Primary Vision - Frac Spread Count

2019-11 - Present · 6 yrs 11 mos

Fort Lauderdale, Florida, United States

Director Of Operations

Primary Vision - Frac Spread Count

2019-1 - 2019-10 · 10 mos

Greater Los Angeles Area

National Account Manager

Primary Vision - Frac Spread Count

2012-12 - 2018-12 · 6 yrs 1 mo

New York & Los Angeles

Select Contributions: - Helmed Primary Vision’s business development and sales strategy initiatives focusing on delivering brand awareness and client acquisition - Created customized solutions for designated key accounts and executed strategies that reactivated existing accounts, generated new business; propelled sales and fueled the growth, retention, and profitability of target accounts - Generated leads as well as additional revenue stream and implemented strategies that contributed to market expansion nationally, then globally. - Guided, trained and coached/mentored the sales and business development team on sales techniques, new business development, presentation strategies, complex negotiations, and customer relationship management - Collaborated in product development, proactively identified and addressed client needs, and also built and nurtured quality industry relationships - Crafted and presented proposals and sales presentations to leading corporations as well as energy sector executives. - Played a critical role in conducting extensive research; and authored numerous articles and blogs focusing on thought leadership, sharing information on key companies, etc. over the last 4 years.

Vice President Of Business Development

BAR Co. Inc.

2004-8 - 2010-3 · 5 yrs 8 mos

Las Vegas, Nevada Area

Select Contributions: - Established a new record for the highest overall sales in assigned territory and increased quarterly revenues year over year 4 out of 5 years. - Suppressed competition to attain 3rd ranking out of 70 sales reps nationally - Promoted from Customer Service to Associate Account Manager to Account Manager to VP of BD in just 18 months as a result of stellar CSI numbers, outstanding customer service, performance, and client relationship development - Boosted account sales revenue through identifying business needs and providing client solutions - Consistently ranked in Top 5 for individual affiliate product sales YoY - Surpassed business goals and significantly grew revenue through exceptional business skills, team collaboration, strategic planning, effectual persuasion and negotiation, and client relationship development