Mattie Li

As the Founder of Sugarcoat, a women's fashion brand specializing in women's apparel, I lead the overall strategy, product development, and brand positioning. I oversee revenue, operations, marketing, and eCommerce to drive growth and brand visibility. My responsibilities include product innovation, supply chain management, customer acquisition, and online sales performance. I also manage collaborations, partnerships, and market expansions, ensuring Sugarcoat's long-term success in the competitive fashion industry. Key Responsibilities: Strategic Leadership: Spearhead the development and execution of Sugarcoat’s vision and strategic goals. Drive the company’s overall direction, focusing on innovation, market positioning, and revenue growth. Product Development: Lead the design and creation of cutting-edge products, including nipple covers and invisible bras. Oversee product innovation to ensure offerings meet the highest standards of quality and functionality. Brand Positioning: Establish and strengthen Sugarcoat’s brand identity and market presence. Develop and implement marketing strategies to enhance brand visibility and appeal. Marketing & eCommerce: Drive marketing campaigns and manage online sales performance. Utilize data-driven insights to optimize marketing strategies, increase customer acquisition, and boost online sales. Customer Experience: Focus on enhancing the customer experience through personalized service and engagement. Implement strategies to build a loyal customer base and drive brand loyalty. Achievements: Brand Launch: Successfully launched Sugarcoat, establishing a new brand in the competitive fashion industry with a focus on innovative and high-quality products. Product Innovation: Introduced unique product lines that have set new standards in the market for nipple covers and invisible bras. Market Expansion: Developed and executed strategies for brand growth, including market expansion and new partnership opportunities.

As Sr. Director of Strategy at Gudomi, a pioneering Asia startup focused on sustainable and creative fashion solutions, I led a critical role in driving the company's strategic vision and operational success. My leadership was instrumental in shaping the company’s approach to combining sustainability with personalized fashion, despite the challenges faced by a nascent business. Key Responsibilities: Strategic Development: Designed and executed business strategies that aligned with Gudomi’s mission to offer innovative, eco-friendly fashion alternatives. Addressed startup-specific challenges and adapted strategies to meet evolving market demands. Market Insights: Conducted comprehensive market research to identify emerging trends and opportunities within the sustainable fashion sector. Applied insights to refine Gudomi’s business model and competitive positioning. Sustainability Leadership: Led sustainability initiatives aimed at reducing environmental impact and promoting responsible fashion practices. Implemented strategies to minimize waste and enhance Gudomi’s eco-friendly credentials. Customer Engagement: Developed and implemented strategies to improve customer experience and engagement, tailoring solutions to meet the diverse needs of Gudomi’s target audience. Revenue Growth Strategy: Developed and implemented comprehensive revenue generation strategies to drive growth and profitability for Gudomi. Focused on market positioning and competitive differentiation to enhance sales performance. Achievements: Successfully launched Gudomi’s DIY Fashion Program, offering unique, high-quality products and services that resonated with eco-conscious consumers. Contributed to Gudomi’s initial market presence and brand identity, driving early-stage growth and establishing a foundation for future development. Enhanced customer satisfaction through personalized fashion solutions and innovative engagement strategies.

Thetford is the world's leading manufacturer of RVrefrigerators, sanitary and cooking appliance. Thetford China aims to provide the best products and services to customers in China and South Asia. Assistant Marketing Manager Mar 2018 - Mar 2019 Establishedvery good relationships with brand’s consumers through campaign activities and social platforms. The number of followers of the WeChat official account increased by 330% and brand awareness greatly improved. • Responsible for branded online promotions, including operation and update of official website and social medial account. Led the planning of online promotion with media and industry brand partners. • Developed copy content for promotional articles of WeChat official account and articles published by industry media. • Led the development for brand exhibitions. Responsible for planning and implementing offline promotion activities with media and customers as well as internal activities of the company. • Managed project budget, with monthly report to the general manager and European headquarters. • Translated and proofread promotional materials related to products, and directed the design of promotional materials suitable for domestic use. Maintained company partnerships with media, customers and consumers.

ROMOSS offers high quality electronic power accessories to consumers globally. With independent product design and online sales, ROMOSS achieved the highest sales volume of portable power in China in 2013. Sales increased by 78% in 2017. Brand specialist, Copywriter Sep 2016 - Feb 2018 The brand had reached cooperation with a number of TV plays and game projects, authorizing the use of the characters to carry out brand joint marketing promotion, further enhancing the brand awareness and reputation of ROMOSS. • Reporting to the CEO, my responsibilities includedbrand evolution and brand promotion. • Developed network marketing plans, using SEO, various network resources and tools to promote and enhance brand awareness. • Participated in creative meetings; responsible for the concept planning and conception of the project, • Maintained public relations, including copywriting and dealing with negative news. • Participated in IP cooperation planning and execution (TV series and games).

Founded in 1999, RITO is a leading professional design, creation and brand management solution provider in China. Account Executive Aug2015- May2016 Responsible for Suning real estate conglomerate and its sub brands in the hotel, tourism, commercial and residential verticals. During my participation the Rito agency engagement with Suningwas extended from corporate to include its sub brands. Primary responsibilitiesencompassed managing clientaccounts for its advertising agency. • Responsible for strategyformulation and implementation in addition to monitoring revenue status of the project. • Responsible for brand strategy planning, brand diagnostic and analysis, defining brand culture, brand naming, etc. • Responsible for copywriting, including news releases, slogans, and enterprise introduction, etc.

HOMWO' s main products include household items and fashion. In 2015 it opened a 20,000 sq. meter shopping mall in Lanzhou, China, with 38 showrooms, restaurants and cafe with a 500 person capacity in addition to fashion clothing. Senior Internship Jan2014 - Jan 2015 Participated in brand launch, responsible for the market research of the new clothing brand and the preliminary planning of its' stores while achieving successful opening sales. • Conducted market research on furniture and home decoration brands, collected market data points of competitors' products, sorted out reports and reported to superiors, also participated in the formulation of brand development plans. • Responsible for the daily display maintenance of the company's stores, and adjusted the store displays according to the promotion of market activities at the brand level.

First Prize Scholarship, National Encouragement Scholarship, Second Prize Scholarship