Mattia Pes

Director Marketing, Kinder Joy @ Ferrero

About

Strategic and Operational Marketing Director with over 16 years of experience in CPG. Expertise in brand management, marketing, and project management, with a proven track record in launching and managing successful projects, including the Nutella Café in the United States. Italian native language, full professional proficient in English and fluent in French.

Country

United States

City

Parsippany

Industry

Consumer Goods

Skill

Portfolio Management, Pricing Strategy, Portfolio Optimization, Customer Insight, Retail Marketing, Product Management, Commercial Analysis, General Management, P&L Management, Competitive Analysis, Data Analysis, Marketing Strategy, Team Management, Product Marketing, Advertising, Innovation Management, Toys, Market Research, Resource Development, Food Packaging

Experience

Director Marketing, Kinder Joy

Ferrero

2025-5 - Present · 1 yr 5 mos

Parsippany, New Jersey, United States

Director Marketing, Mainstream Chocolate Seasonal and Assortments

Ferrero

2023-4 - 2025-7 · 2 yrs 4 mos

Parsippany, New Jersey, United States

- Lead Assortments & Seasonal Portfolio business (over 100 SKUs). - Define and implement strategy. - Manage product portfolio, optimization, Price Pack Architecture, and expansion. - Drive innovation pipeline. - Focus on top-line and bottom-line improvement. - Oversee S&OP process and Shop Com.

Senior Brand Manager, Mainstream Chocolate Seasonal and Assortments

Ferrero

2019-11 - 2023-3 · 3 yrs 5 mos

Parsippany, New Jersey

- Define and implement marketing plans for the seasonal portfolio. - Lead seasonal innovation and new product development. - Launch new items and define Price Pack Architecture by season. - Oversee team consumption reporting. - Plan and implement new processes to improve marketing operations.

Project & Marketing Manager, Nutella® Café

Ferrero

2016-1 - 2019-10 · 3 yrs 10 mos

New Jersey, USA

- Managed the opening of the first two Nutella Café in the world for Ferrero. Lead marketing, PR, social media strategy, content, and community engagement. - Pitched consulting firms, marketing agencies, and vendors. Day to day management. - Created menu with executive chef and validate with consumers. - Developed Power BI tool to track POS sales performance. - Collaborated with finance on P&L for budgeting and revenue. - Worked with legal on contracts and SOWs for agencies, consultants, and vendors. - Recruited and screened candidates for the retail division, including SVP. - Managed sponsorship with NYRR of inaugural Italy Run in NYC, negotiated contracts and relationships with NYRR and supplemental sponsors.

Nutella® Global Product & Food Service/OOH Project Manager

Ferrero

2012-7 - 2015-12 · 3 yrs 6 mos

Alba (CN), Italy

- Managed product & recipe development and consumer research for Nutella core and Ice Cream - Managed out-of-home branded partnerships and Nutella® stores. - EXPO MILANO 2015 Nutella® Concept Bar project leader: concept & menu creation, store branding.

Brand Manager, Findus Frozen Vegetables

Nomad Foods

2012-1 - 2012-7 · 7 mos

Rome Area, Italy

- Responsible for international positioning implementation for the Italian market. - Innovation: new product platform launch.

Brand Manager, Sofficini Findus

Nomad Foods

2011-5 - 2012-1 · 9 mos

Rome Area, Italy

- Innovation and Brand extension (new categories): Frozen Pizza (2 sku’s), Frozen Poultry (3 sku’s). - Advertising Management: worked on 2 campaigns to reinforce the brand repositioning. - Led “Gift in Pack”(3 editions): design and execution of 3 collection of surprise gifts. Toys in pack to enhance consumer engagement and improve purchase frequency. - Brand performance analysis

Assistant Brand Manager, Sofficini & Capitan Findus

Nomad Foods

2010-9 - 2011-10 · 1 yr 2 mos

Rome Area, Italy

Strategical and operational marketing. - Contributed to two Brand repositioning: Capitan Findus & Sofficini. - Managed two new product launches.

Assistant Brand Manager, Sofficini & Capitan Findus

Unilever

2009-1 - 2010-9 · 1 yr 9 mos

Rome Area, Italy

Strategical and operational marketing. - Contributed to two Brand repositioning: Capitan Findus & Sofficini. - Managed two new product launches in partnership with BM - Data analysis