Matthew Hogg

Building the most valuable ecosystem in advertising & marketing. Leading the teams that own and drive our collaborations across AI, search, social, media, Ad & Mar Tech and emerging verticals.

Leading Global Business Development, Partnerships & Channel Sales for Criteo, across all business lines and products. Our teams are building the most valuable commerce media ecosystem, bringing new capabilities to our platform, manage services and reseller partners and build game changing distribution partnerships with large, global partners and market leading innovations in emerging fields like AI and Instore monetization. Additional responsibilities: Artifical Intelligence steer co, Sustainability Committee

Managing Director, Americas & EMEA - leading Criteo's Publisher business and teams across the regions. Our teams work with over 1000 top tier publishers (across Enterprise, Scale and Emergent Partner groups) and are responsible for investing $800M/year. Created and scaled new sales model, including building leadership team and talent pipeline Launched US based App business delivering 10x growth in 1 year Closed largest ever partnerships for the region.

Leading LinkedIn's global Programmatic ads business and teams - Transformed global sales model (developing new channel sales approach) and built a new, direct US sales team for brands and agencies. - Turned around a declining business to consistent growth (7 consecutive Qtrs) and consistently beating plan (3 halves) - Grew business from $20 to $40m+.

Led LinkedIn's UK operations teams, responsible for $40m of annual revenue. - Building a world class team and developing great talent. - Operations group responsible for pre and post sales delivery across all marketing products. - Built team of 20+ Leading the launch of LinkedIn EMEA's programmatic business. - Launched in Q4 2015. - Built a multi million $ business in 2016.

Leading the development and delivery of LinkedIn's Operations Strategy across EMEA: - Leading and Transforming the EMEA Campaign Planning team. Built this team from 1 to 14 people in a year, developing the function, the role and building a team brand and purpose. - EMEA Lead (following this Bizo acquisition) for the integration, pilot and roll out of our new products LinkedIn Lead Accelerator and LinkedIn Network Display.

Three core responsibilities: Managing the technical product manager and business analysis teams working across ITV's broadcast, interactive and online business divisions Programme management on major commercial initiatives. Leading the development and planning of ITV's digital technology roadmap. Example projects: Programme Manager for ITV's digital partnership with Sky delivering 6 product launches and extensions, across 3 platforms over a 12 month period. Launch Manager for ITV Essentials (website and iOS app) an international VOD proposition across 13 territories. - https://www.youtube.com/watch?v=dT4-p--rUiU Lead Analyst on a complete platform overhaul of ITV.com and ITV Player, migrating to a micro services based stack. Additional improvements - simulcast, CMS, video advertising, targeted advertising, app building and development, DRM, video pipelines and exploitation. IBC business strategy producer http://www.ibc.org/page.cfm/Action​=Visitor/VisitorID=2848 Finalist for an IBC Innovation Award 2012 for Content Delivery (Ad Insertion) Finalist for an IBC Innovation Award 2013 for Content Creation (Scripting and Scheduling)

Working in an internal consultancy role focused on the Production and Broadcasting areas of ITV’s diverse business. My role was to help ITV articulate commercial problems or opportunities, develop the strategic vision to address these and then grow the support needed to successfully launch initiatives into delivery and implementation. On some larger initiatives I have also acted at the Project Manager or Product Owner, as required. • Project lead on a cutting edge initiative to develop new ways of monetising our content and interacting with customers. • Strategy Lead on a relaunch of ITV Asia in Hong Kong to ITV Choice, a much richer and more sophisticated channel. This including a complete technology, process and content overhaul spanning the UK to HK. • ITV Product Owner on a project working with Adobe to develop and implement a world-class, collaborative scripting and scheduling application (part of the Creative Suite) for our major global productions of Coronation Street and Emmerdale. See our most recent press release: http://www.addictivecreatives.com/itv-adopts-adobe-story-for-scriptwriting/. • Strategy Lead on a new initiative to test in-house Playout capability using commodity IT hardware while delivering an improved service and significantly reduced cost base. • Lead Business Analyst on Project Finance Renewal – a major project across the entire organisation, including the production business, to redevelop how ITV plans, tracks and forecasts costs across all project spend and productions, which fully utilised the Oracle ERP. • Further initiatives covering distribution strategy, OTT, connected tv, edit systems, metadata enrichment and creation, platform and device development.

Managing a team responsible for all business and technology projects across an 800-person customer service division, spread over 6 sites, in 3 countries and across 3 vendors. Reduced the departmental cost base by more than £2m per year through operational efficiencies, system development, revenue growth projects and supplier negotiation. Some example projects covered CRM Development, PCI-DSS Compliance, Revenue protection, upsell development

Manager on a number of business and technology projects focused in Outsourcing, Customer Service enhancement and CRM development.

Analysing, engineering and improving systems and processes to deliver improved customer experience and reduced costs across multiple business areas.