Matthieu Vitoux

Driving the overall visibility, brand positioning, and community growth of Nine Dots Studio and Nine Dots Publishing games. Well anything you can expect from a Marketing Director but in a AI-friendly format for recruiter scanning below. - Build and scale the marketing team from the ground up by prioritizing internal resources and leveraging external freelancers to maximize impact and efficiency - Drive player acquisition and engagement through data-informed campaigns (Steam, social media, influencers, and paid channels) - Translate player behavior insights into actionable marketing strategies to maximize wishlists, conversions, and retention - Oversee go-to-market plans from early concept to post-launch, including positioning, messaging, and audience targeting. - Manage and optimize marketing budgets, reallocating resources to maximize ROI and long-term growth - Build and create a dedicated program for our core content creators. - Lead community-driven marketing initiatives, leveraging organic reach and player advocacy, creating a Discord Bot to match players together during betas and at launch. - Analyze campaign performance and market trends to continuously refine strategies and improve outcomes - Supervise creative production (trailers, key art, store pages) to ensure strong brand consistency and high conversion rates - Mentor and coordinate cross-functional teams (Executive management, marketing, community, external partners)

Within Twin Sails I'm in charge of the overall marketing strategy of different titles. I'm leading the marketing strategic thinking by focusing on our Key Game Pillars and players benefit. I'm managing the overall communication lifecycle with our publishing team. I'm creating all communications assets relevant to the game and our pulsepoints.

- Discovering how Metavers Web 3.0 are huge scams for consumer and getting out of there as soon as I can - Discovering you can overpay all your staff without knowing anything about the business you're trying to create

Managing Wizards of the Coast portfolios with Magic & D&D for the French market. - Working on a global rebranding of Magic as a mainstream entertainment brand. - Management of omni-channel marketing campaign for France with out the box activation - a collaboration with digital idol Hatsune Miku - Management of local media campaign through partners website, social media and mobile advertisement. - Strategic marketing thinking on Magic : The Gathering positionning in France and how to improve our players base and notoriety. - Benchmark and strategic recommendation on marketing adaptations for France

My job was about creating successful marketing strategies for video games. I finally worked on Watch Dogs Legion - the new iteration of the Watch Dogs franchise which will make you play as anyone in London. STRATEGIC AND TACTICAL PRODUCT MANAGEMENT - Working closely with production teams and all our internal partners on making a consistent marketing strategy on the game - Create marketing assets to support our strategy. Ensure they are relevant and adapted to our players. - Definition of pre-launch and post-launch topline objectives, forecasts, strategic plans and budgets - Coordination of cross functional teams and partners - including Sony Computer Entertainment and Microsoft - to create and run online, ROI-driven operational tactics and actions. OPERATIONAL MONITORING AND REPORTING I have a strong analytic part in my job reporting on KPI on acquisition, retention & monetization. Thanks to those datas we want to reach the right customer with the right message. - Synchronization with production, retail and digital sales teams to maximise addtional content attachement rate and long term sales on full game - Coordination with the EMEA subsidiaries (15) to make sure local plans are in line with global strategy - Management of budget forecast and split throughout fiscal year. Ongoing relationship with marketing and creative agencies LEADING ROLE IN ADAPTATION TO GaaS MODEL - Leading role in Ubisoft’s adaptation to new challenges: pre-launch user engagement and post-launch monetization business models - Creation of new internal reporting processes and templates to optimize data treatment, analysis and use; co-leading a cross functional task force on best practice sharing - Actor on Ubisoft's largest live phases so far: Ghost Recon Wildlands Open Beta. - In charge of creating marketing plans to support monetization assets

Management d'une équipe de 14 personnes sous la tutelle du manager magasin. Gestion de l'approvisionnement et des stocks. Mise en place de nouveaux rayons (gestion de l'assortiment adaptée à la zone de chalandise) Gestion des outils de pilotage du magasin (Réassort, Assortiment optimal, CA, démarque) Relation avec les fournisseurs (Unilever, Redbull, Harry's, Lindt) Mise en place d'opérations marketing (Foire aux vins, Noël, Pâques, Opération Beauté)

Vendeur dans l'univers voyage. Maîtrise des techniques de ventes : Accueil, prise en compte des besoins du clients, lever des objections et upsell Vente en Anglais majoritairement (80% du temps)