Matthias (Mat) Hofmann

Senior Account Director Enterprise @ Scala

About

Hey, I’m Matthias (my friends and colleagues call me “Mat”)! As a Senior Account Director at Scala, I’m deeply passionate about Retail Media Networks and its transformative power for businesses. Over the years, I’ve worked closely with leading global brands and Retailers, helping them revolutionize their in-store experiences and turn retail spaces into highly profitable media platforms. At Scala, I’ve had the privilege of building the direct customer business for the DACH region from the ground up, a journey that started with winning a leading Cosmetic- and Parfumery Retailer as our first key-client. Today, I oversee enterprise clients across various industries, guiding them with tailored strategies and honest advice to find the best solutions—even if that means recommending something less expensive when it’s the right fit for their needs. I’m proud to embody Scala’s CORE values: Passion, Innovation, Leadership, Ownership, and Communication. These principles drive my approach to customer relationships, business development, and innovation in Retail Media Networks. Beyond Scala, I’m honored to serve as a Digital Expert for The Retail Academy and as a jury member for the Best Retail Cases Awards, where I evaluate groundbreaking solutions shaping the future of retail. Staying ahead of trends is essential to me, which is why I’m a regular at industry-leading events and trade fairs, always eager to learn and evolve. My journey from Area Sales Manager to Senior Account Director reflects my commitment to continuous growth and excellence. Retail Media is not just my profession; it’s my passion. I thrive on helping businesses grow, creating better shopping experiences for their customers, and exploring the endless possibilities that lie ahead in this exciting field. Let’s connect and collaborate to shape the future of retail together!

Country

City

Germany

Industry

Marketing & Advertising

Skill

Retail Design, Multichannel-Einzelhandel, Retail, Channel Sales, channel distribution, Costumer Journey, digital touchpoints , Öffentlichkeitsarbeit/PR, Sponsoring, Eventplanung, Eventmanagement, Strategie, Marketing, Management, Kundenerfahrung, Solution Selling, Product Management, New Business Development, Account Management, Product Marketing

Experience

Senior Account Director Enterprise

Scala

2021-10 - Present · 5 yrs

Köln, Nordrhein-Westfalen, Deutschland

Leading business development for In-Store Retail Media Networks in the DACH region. Advising and supporting enterprise clients with holistic digital solutions to transform retail spaces into profitable advertising platforms. Successfully introduced direct client business in the region, winning a first major account through innovative pitches and scalable implementations. Advocating Scala’s CORE values: Passion, Innovation, Leadership, Ownership, and Communication, ensuring customer-centric and impactful solutions.

Area Sales Manager DACH

Scala

2017-3 - 2021-9 · 4 yrs 7 mos

Sittard

Pioneered direct customer business in the DACH region, establishing it as a core segment within the company. Partnered with channel distributors and retailers to deploy cutting-edge Digital Signage solutions. Delivered seamless coordination of omnichannel campaigns for key customers and partners.

Jury Member

Best Retail Cases

2020-1 - Present · 6 yrs 9 mos

Evaluating and recognizing groundbreaking solutions in retail that transform customer experiences and drive growth. Collaborating with fellow experts to spotlight innovative cases, empowering businesses to scale their successes.

Co-Founder

Leveto GmbH

2016-1 - Present · 10 yrs 9 mos

Munich, Bavaria, Germany

CRM und Lead-Management für Solarteure und Solarbetriebe, Leadganerierer und -Agenturen, Schadensregulierer und Ärzte

Digital Expert

The Retail Academy

2016-1 - Present · 10 yrs 9 mos

Köln, Nordrhein-Westfalen, Deutschland

Providing insights and expertise to enhance innovation and performance in the retail sector. Supporting knowledge sharing and skill development among retail professionals through workshops, seminars, and consulting.

Inhaber

dieleadagentur GbR

2014-4 - 2024-12 · 10 yrs 9 mos

Köln und Umgebung, Deutschland

Unternehmensberatung, PR, Marketing

Ambassador

StartupCon

2014-7 - 2018-7 · 4 yrs 1 mo

Köln und Umgebung, Deutschland

Co-developed and scaled a new event format, transforming StartupCon into one of Germany’s largest startup events with over 12,000 attendees at the Lanxess Arena. Oversaw troubleshooting, public relations, and sponsorship, positioning the event as a premier platform for entrepreneurs and investors.

Senior Consultant Digital Signage

IMMERSIVE STORIES GmbH

2013-12 - 2017-2 · 3 yrs 3 mos

Bonn und Umgebung, Deutschland

Designed and implemented innovative Digital Customer Touchpoints, creating a globally scalable business unit. Consulted international clients to introduce digital storytelling solutions tailored to diverse market needs.

Sales Manager International

screenFOODnet Digital Signage Retail Services AG

2012-8 - 2013-11 · 1 yr 4 mos

Managed sales of Digital Signage software and services, with a primary focus on channel distribution and strategic partnerships. Built and nurtured long-term relationships with partners, enabling mutual growth without direct client involvement.

Sales Manager Germany

screenFOODnet Digital Signage Retail Services AG

2010-3 - 2013-11 · 3 yrs 9 mos

Sales Manager

PWM GmbH & Co. KG

2006-2 - 2009-7 · 3 yrs 6 mos

Spearheaded sales of innovative solutions for the fuel station industry, including LED boards, video boards, and full-color display systems. Delivered customized concepts addressing the unique needs of diverse clients and industries.