Matthias Lim Wei Jie

Leading digital communications for Singapore's national energy regulator, with a focus on public education and engagement around Singapore's energy transition and future energy pathways. ► Social Media Strategy & Content Management: Curate, optimise and manage content across EMA's social media platforms and corporate website, ensuring messaging is accurate, on-brand, and aligned with national communications objectives. ► Campaign Planning & Execution: Support end-to-end planning and execution of digital communications campaigns, including Singapore's Energy Transition (SET) campaign to build public awareness and confidence around Singapore's energy future, including nuclear energy feasibility studies and the energy trilemma. ► Content Development & Copywriting: Develop and adapt digital content across formats including social media copy, website articles, infographics, and multimedia for platforms including Instagram, Facebook, LinkedIn, and TikTok, tailoring tone and format to each platform's audience. ► KOL & Agency Management: Coordinate with external creative agencies and media agencies on KOL content production, briefing, and campaign execution across explainer, lifestyle, and hub content formats. ► Performance Analytics & Insights: Track, analyse and interpret social media performance metrics to assess campaign effectiveness, surface actionable insights, and inform content refinement across the campaign lifecycle. ► Stakeholder & Vendor Management: Collaborate with internal departments and external vendors to ensure communications activities are consistent, on-message, and effectively disseminated across owned, earned, and paid channels.

Managed integrated social media strategies and multi-channel campaign execution for a portfolio of global and regional brands across Samsung, Ferrero, Dolby, FairPrice, Singapore Art Week, and Cycle & Carriage. ► Social Media Account Management: Oversaw end-to-end social media management for high-profile clients across Instagram, Facebook, TikTok, and YouTube from campaign strategy through to daily content execution and community management. ► Content Strategy & Creation: Developed platform-native content including big campaign executions, on-ground Instagram Story coverage, and always-on brand posts tailored to each client's audience and KPIs. ► Performance Analysis & Optimisation: Conducted monthly performance reviews, identifying content trends and audience insights to continuously refine strategy and improve engagement metrics. ► Client Partnership: Served as day-to-day client partner for key accounts, building trusted relationships, managing expectations, and translating business objectives into executable social media strategies. ► Integrated Campaign Execution: Contributed to cross-functional teams driving integrated social strategies, media events, and content development — applying strategic thinking to strengthen brand equity across global markets. Client portfolio: Samsung Mobile BU, Samsung TV BU, Ferrero (Nutella, Kinder Joy, Kinder Creamy), CheongKwanJang, Dolby, FairPrice, Singapore Art Week, Cycle & Carriage

► Build effective client relationships and act as day-to-day client partner; working with them to achieve their marketing objectives and working to nurture and grow the relationship. ► Applied strategic acumen and executed multi-channel marketing campaigns to strengthen brand equity on a global scale. ► Part of the team that drives integrated social media strategies, media events and content development for clients. Client portfolio to date: Samsung (Mobile BU), Samsung (TV BU), Ferrero (Nutella, Kinder Joy, Kinder Creamy), CheongKwanJang

Supported channel marketing strategy and cross-functional campaign execution at Southeast Asia's leading superapp, driving measurable improvements in customer acquisition, engagement, and retention. ► Campaign Planning & Execution: Coordinated cross-channel marketing plans with commercial leaders to align with strategic priorities, resulting in a 30% increase in lead generation and 15% increase in customer acquisition. ► Marketing Automation: Executed a cross-channel automation campaign that drove a 20% increase in customer engagement and acquisition through targeted, data-informed messaging. ► Content & Creative Production: Designed visually compelling communication materials for email and in-app channels, optimising for performance and achieving an 18% increase in open and click-through rates. ► Cross-Functional Collaboration: Partnered with product, operations, and logistics teams to ensure cohesive campaign messaging and best-practice deployment across all touchpoints. ► Customer Experience: Managed visual displays across customer service centres to improve the end-to-end customer journey, contributing to a 15% increase in customer satisfaction scores.

Progressed from Marketing Executive to Senior Marketing Executive, leading 360-degree marketing strategy across digital, retail, and brand — driving significant revenue growth and brand visibility for a consumer wellness brand. ► Digital Marketing & Social Media: Designed and executed performance-driven social media strategies across Instagram and Facebook, delivering a 35% increase in monthly active users and 70% increase in e-commerce revenue quarter-on-quarter. ► SEO & SEM: Optimised Google My Business and SEO strategy, achieving a 12% increase in business profile searches QoQ and driving successful conversions through Google Ads. ► Campaign Performance & Analytics: Tracked and optimised online and offline campaign performance, achieving a 6.27% improvement in CTR and consistent revenue growth through data-led decision making. ► Community & CRM Management: Managed community engagement via email and social platforms, maintaining a 90% response rate and measurably improving customer satisfaction scores. ► Integrated Media Campaigns: Collaborated with partners to execute integrated advertising campaigns across TV, radio, and print, resulting in a 20% increase in brand awareness. ► Video Production: Produced end-to-end product launch videos, from storyboarding through filming and post-production — generating over 50,000 YouTube views. ► Retail & Brand Activation: Developed visually compelling designs for in-store concepts, product packaging, marketing collaterals, and digital assets within cost and time constraints. ► Sales Enablement & Training: Conducted product training webinars and developed materials to upskill sales teams, contributing to a 42% productivity increase and 14% year-on-year sales revenue growth.

►Studied clinical trials revolving around Breast and Ovarian cancer to support the marketing campaign and launch of the company's Lynparza drug ►Support in planning, organizing and executing 2 CME talk events for the medical oncologists and gynaecological surgeons ►Part of the organizing committee to organize a company-wide CSR in Relay for Life, the charity run for cancer awareness ►Learn and support in Press Release campaign with PR agency for Lynparza drug launch ►Researched and created a genetic counseling checklist, and attain accreditation by society to implement BRCA 1/2 testing in the private sector clinics ►Assist and support in all initiatives for pre-launch of a cancer drug (Lynparza) ►Field visit with sales team to gain first-hand experience on interaction with doctors, pharmacists and nurses

► Liaising and networking with a range of stakeholders including delegates, faculties, suppliers and partner organizations in the medical field. ► Communicating with target audiences and managing customer relationships: managing doctor enquires and following up with their requests; ► Assisting in managing the production of marketing materials, including weekly EDMs, leaflets, posters, flyers, newsletters etc, ► Assisting in managing & designing of the IFAAS digital marketing campaign ► Assisting in creating shareable content appropriate for medical networks to spread both our brand and our content ► Maintaining and updating customer databases ► Liaising with designers and printers; ► Conducting ongoing research within aesthetic medicine area to further your industry knowledge and develop potential partnership acquisition ► Contributing to, and developing marketing plans and strategies ► Monitoring Competitor Activity ► Assisting in organizing local and international IFAAS training ► Assisting in sourcing the most suitable venue for training courses globally ► Assisting in on-site planning, set-up, execution of IFAAS training ► Servicing customers in a professional, service-oriented manner during the execution of daily work and onsite at training courses ► Assisting on Master Class operation including speaker assistance and support

► Assisting financial consultants in contacting potential prospects by providing relevant details on enhanced Medishield scheme and Financial Health review (FHR)

► My responsibilities include drafting out different types of policies with the relevant coverage as requested by the individuals or the companies for the duration of time they are applying for.