Matthew Lynch

Metropolis is an artificial intelligence company that operates 4,400+ locations, reaches 50+ million consumers and processes over $4B in payments annually. • Design and scale the engine (processes, channels, cadences, rituals, etc.) to align, inspire and connect 23,000 employees, investors and external stakeholders through rapid growth, transformation and M&A • Hone authentic and high-stakes messaging by partnering with executive leadership • Activate 1,000s of employees as brand evangelists by harmonizing the employee experience with external brand positioning and talent messaging • Deliver strategic and role clarity via key channels and events including town halls and intranet • Accelerate transformation objectives by stabilizing cultural changes and aligning teams • Harness GenAI and digital platforms to modernize communications • Develop and operate a white-labeled mobile app to engage frontline employees with personalized content • Collaborate with XFN teams and coordinate external agencies and freelance support Proudest achievement: Led the comms campaigns to steward stakeholders through 3 rounds of funding worth $3.4 billion, 3 acquisitions, and the privatization of a public company. Awards: Built In ‘Best Places to Work’ and Forbes ‘Best Employer’ (2022, 2023, 2024, 2025, 2026)

REEF Technology is a hypergrowth PropTech company with 18,000+ employees that partners with some of the world's most loved brands. • Developed a communications strategy to directly support acquisition-related integrations, business growth objectives, and employee accountability • Connected 18,000 employees from 4 acquired companies using a strategic cadence of employee-centric content (executive comms, business transformation campaigns, crisis comms, recognition programs) • Elevated senior leadership through authentic executive messaging • Supported business growth and accountability by scaling employee engagement programs • Developed a small and high-performing communications team as player-coach Proudest achievement: Led IPO-readiness and change management exercises for 4 acquisitions.

Perkins and Will is the world’s second largest design firm with 2,800+ global employees and 24 offices. • Built a global communications framework, digital information ecosystem and informal community networks across 23 offices to cascade global narratives and elevate local stories • Created the industry’s most interesting global workforce by deploying a team of 12 to train 2,800 global employees in proprietary research and knowledge • Created actionable intelligence for an internal audience of executive management and an external roster of clients by augmenting qualitative insights with quantitative data • Counseled senior firm partners in executive communications and messaging • Developed fascinating insights by using semi-automated technology to scour external markets for intel and trends, and by crowdsourcing internal networks for stories Proudest achievement: Answered 4,490 questions, drove insights into 432 bids, informed 148 projects, and shared intelligence via 92 newsletters and 131 topical meetings in a single year.

The Property Council is Australia's leading advocacy organization for the property sector. • Launched and led the new Future Trends & Innovations committee that collaborates with other high-profile property industry executives

Woods Bagot is the world’s sixth largest design firm. • Helped grow group revenue from $60 million to $183 and expand globally from 12 to 16 offices in 7 years • Supported a research-oriented GTM strategy by developing and marketing proprietary institutional knowledge, insights and data to employees and clients • Fed the talent funnel via proactive outreach on earned and paid channels • Fed the sales funnel by engaging clients in innovation events and attracting prospects through owned and earned publication of proprietary research Proudest achievement: Developed proprietary and actionable intelligence on clients and prospects that annually exposed the business to 1,750 new revenue opportunities worth $170+ million in fees. Awards: KNOW Network ‘Most Admired Knowledge Enterprise’ (2015, 2016, 2017, 2018)

• Unified a previously disconnected global organization through stories and purpose • Proved real ROI of projects such as a 27.1% profit margin for residential developments to substantiate superior fees • Developed and presented a trends-based global property market monitor to inform board decisions with data-driven market analyses Proudest achievement: Demonstrated how to monetize market trends into opportunities that helped drive annual revenue from a single client account to $18+ million.

• Helped win, manage and deliver strategy and consulting projects for high-profile clients including Brookfield, MasterCard, Google and Lendlease Proudest achievement: Managed a highly complex project for Qatar Petroleum to consolidate 5,500+ employees from 30 locations into a single 1+ million ft2 development spread over 8 towers.

• Launched and lectured a new core post-graduate course on urban governance • Developed scalable curriculum and incorporated high-profile guest lecturers Proudest achievement: Course enrolment increased 360% from initial projections.

• Launched and lectured a post-graduate research- and analysis-based program • Collaborated with the NYC Office of Management & Budget to maximize the efficiency of the city’s US$13 billion CapEx and US$12 billion OpEx budgets Proudest achievement: Credited as being the most successful studio implemented at the GSAPP with technology and policy solutions adopted by the NYC Office of Management and Budget.

• Delivered property projects for clients across the U.S.

Undergraduate degree

Graduate degree equivalent to the U.S.-based Master of Architecture (summa cum laude)