matthew kanzler

senior creative producer, content lead

About

An always evolving student of the classics and pilot of the new. Facilitator of memorable moments. Wordsmith, content creator, experience producer, life explorer, social junky, shutterbug, music maven, digital ninja.

Country

united states

City

new york

Industry

apparel & fashion

Skill

social media, blogging, public relations, social networking, advertising, facebook, marketing, event planning, copywriting, social media marketing, marketing strategy, public speaking, radio, press releases, media relations, brand development, event management, market research, marketing communications, ap style, broadcast, newsletters, adobe creative suite, editing, wordpress, web marketing, web content, online marketing, creative writing, creative direction, creative strategy, experiential events, photography, digital marketing, digital media, digital photography, portrait photography, event photography

Experience

senior creative producer, content lead

perry ellis international

2019-2 - Present · 7 yrs 8 mos

experiential marketing consultant

van wagner group, llc

2012-11 - 2013-10 · 1 yr

* Creative Services * Brand Development * Logistics and Operations * Event and Activations Planning

brand marketing and social media manager

kern+lead

2013-10 - 2014-10 · 1 yr 1 mo

* Brand Development * Content Creation * Creative Services * Social Media Community Management * Advertisement Copywriting * Event Planning

director of public relations

shippensburg university

2008-9 - 2012-5 · 3 yrs 9 mos

* Conducted total brand re-imaging for a new generation of consumers that revitalized the station. * Founded 24-hour broadcast marathon, awarding substantial prizes to attentive listeners and interactive social media users. * 86% of the student population participated in the event and membership increased by 150%. * Devised internal competition among station DJs that rewarded the strongest programs with more desirable time-slots. * The competitive format held members to higher standards and subsequently increased listenership, awareness and involvement.

intern

bell pottinger

2011-7 - 2011-8 · 2 mos

* Contributed to media preparation for client Rebekah Brooks during News Corp phone hacking scandal. * Contacted top US production companies to measure interest in using client Paramount Group’s Destroyer vehicle in films. * Conducted market research measuring relevancy of social media in industrial industries for cement company LaFarge.

intern

brandfuel ltd

2011-6 - 2011-6 · 1 mo

* Worked on proposal for client Android’s entry for the DBA Design Effectiveness Awards. * Proposal received the Bronze Award in Temporary Exhibitions and Experimental Design at the Mobile World Congress. * Maintained Brandfuel’s blog with current posts and case study descriptions. * Helped strategize the desired experience for client Kraken Rum’s exhibition stand at Imbibe Live 2011.

social media and creative consultant

meta5., inc.

2012-8 - 2012-11 · 4 mos

* Organized plan for branding overhaul to establish Meta5 as a specialized solution in data warehousing. * Established new core marketing message and updated business strategy by redefining target market. * Created foundation for social media presence and modernized website built 10 years ago.