matt ferretti

freelance digital marketer

About

"If you can imagine it you can achieve it. If you can dream it, you can become it." - William Arthur Ward Marketing professional striving to produce original, creative work to help companies reach their goals. Mixing a keen creative since with strong and efficient analytic backing provides me with the prerequisites to be successful in today's every-changing marketplace. Proficient in marketing automation software, namely HubSpot, as well as various other marketing tools, such as Moz, Google Analytics, SpyFu, and HotJar, to name a few. With experience developing marketing strategies, social media management (LinkedIn and Twitter), paid social ad management (LinkedIn, Google, and Twitter), SEO, and Conversion Rate Optimization (CRO). A true swiss army knife prepared to take on any challenge thrown my way.

Country

united states

City

philadelphia

Industry

marketing and advertising

Skill

marketing, customer service, social media, social media marketing, microsoft office, time management, account management, project planning, sales, inbound marketing, strategic planning, teamwork, social networking, microsoft word, powerpoint, microsoft excel, public speaking, seo, content marketing, business ethics, research, search engine optimization, customer oriented, agile methodologies, project management, web analytics, conversion optimization, pay per click, copywriting, ppc, seo copywriting, search engine marketing, digital marketing, advertising, social media measurement, google analytics, google ads, twitter ads, hubspot, blog marketing, seo audits, keyword research, social media advertising, facebook ads, linkedin advertising, marketing campaigns

Experience

freelance copywriter

the martin agency

2019-4 - 2019-6 · 3 mos

Worked in a freelance copywriter role for one of their newest and biggest clients. My scope including creating Ad copy for Social Media posts, PPC, email, and landing pages.

growth marketing specialist

square 2 marketing

2015-4 - 2017-8 · 2 yrs 5 mos

athletic department intern

university of pittsburgh at greensburg

2013-2 - 2013-4 · 3 mos

freelance digital marketer

2019-7 - Present · 7 yrs 3 mos

digital marketing manager

goliath technologies lp

2018-4 - 2019-6 · 1 yr 3 mos

I was brought on board to help grow the company's digital marketing presence. The majority of my job was strategy-to-tactics for SEO, Social Media, and Ads, as well as providing support in sales enablement, content creation, blogger/influencer engagement and website management. A true jack of all trades in the digital marketing space. My main focus is to combine past successes with industry best practices in order to revamp all of the channels I was responsible for. Upon a company structural change in the middle of our website design project I was thrust the the driver seat to get the project over the line. It remained a continual focus of mine. The Social Ad strategy that I implemented resulted in a growth in Website Visits, Engagement, and Leads.

account manager

momentum digital

2019-7 - Present · 7 yrs 3 mos

digital marketing manager

buyside.

2017-9 - 2018-3 · 7 mos

Upon leaving Square 2 Marketing in August of 2017 I joined Buyside with a wealth of digital marketing knowledge. I was brought on board to help improve the company's digital presence as well as coach up some of the real estate agents to market themselves on Facebook and Google Ads. I was also in charge of overhauling various digital strategies such as Social Media and Website and played an integral part in the new website launch.

inside sales representative - signs and engravings department

scott electric co.

2014-5 - 2015-3 · 11 mos

management trainee

scott electric co.

2013-5 - 2014-4 · 1 yr

* Communicate with customers daily * Learning how the business runs from all aspects * Sales * Inside Sales * Research and compare competitor prices * Check Inventory * Edit/check special price agreements * Grasp the general knowledge of electrical work by communicating with customers and my peers. * Had absolutely no electrical experience coming into this job