Matthew Davidson

• Coordinating the origination of proprietary lending opportunities to enhance customer acquisition. • Managing customer interactions to drive market presence and conversion rates. • Collaboration with Local BBE’s and Bankers to maximize business development efforts.

Responsibility to deliver high quality end-to-end strategic business support services to a portfolio of Global Leader and SME clients. Specifically strive to achieve commercial outcomes for clients, focussed primarily on new market entry and increasing export sales in existing markets. • Delivered ABEI Excelerate program – Onboarded, created action plans, and advised ABEI clients primarily in the wine industry. (*ABEI = Agricultural Business Expansion Initiative) • Primary Austrade contact for many clients – have built long-lasting and trusted relationships and professional networks. • Form and manage global teams across varied markets to effectively deliver Austrade services and provide outcomes for clients. Detailed client needs briefs are presented to global teams. Realised significant commercial outcomes. • Extensive work as a wine sector specialist – frequent liaison with Wine Australia & other key stakeholders. • Maintained detailed client records utilising Dynamics 365 CRM. • Leverage professional research resources to provide commercial & market insights to support and guide clients.

Total responsibility for all sales management and related marketing activities in Australia and all export markets. Managing all sales, promotional & expense budgets for packaged, private label (OEM) and bulk wine. Direct liaison with independent distribution partners, regional agents, major supermarkets, online retailers, wine clubs, retail & on-premise accounts. Constantly assessing global distribution opportunities and making changes where advantageous. Negotiation of contracts, marketing plans and budgets with distribution partners. Regular sales reporting to management. • Implemented new strategic marketing plan and global pricing structure. • Joint responsibility to prepare 3-year strategic plan and roll out new website and direct to consumer platform.

Established my own export sales management consulting company, Exportential. Primary consultancy was the GM role for one client (IWN). Responsibility for all packaged import and export sales with a strong focus on China. • A rewarding and educational journey into entrepreneurship with the establishment of Exportential. • Regular domestic and international travel to develop new business opportunities and attend trade shows.

Casella Family Brands (CFB) is the largest family owned wine business in Australia. My responsibilities include total P&L, sales management and related marketing responsibility for [yellow tail], Peter Lehmann Wines & other CFB brands. This is for all markets in the defined sales region including China, Singapore, Taiwan, Malaysia, Thailand, Vietnam, Cambodia, the Middle East, India & Africa. CFB acquired 100% ownership of Peter Lehmann Wines in July 2015.

Peter Lehmann Wines is an iconic winery located in the Barossa Valley, South Australia. Total P&L, sales management and related marketing responsibility for the Peter Lehmann Wines brand. This is for all emerging markets in the defined sales region including Japan, China, Hong Kong, Singapore, Korea, Taiwan, Malaysia, Middle East, India & Africa.

Casella Wines is a 12 Million 9ltr case business with a turnover of >$500M AUD. Total responsibility to service and co-ordinate all sales management and related marketing activities for the phenomenally successful [yellow tail] brand. This is for all emerging markets in the defined sales region including Japan, China, Hong Kong, Singapore, Korea, Taiwan, Malaysia, Middle East, India & Africa.

Job function in line with other winery export management roles - region was defined as Middle East, Central Asia and Africa. Key markets included UAE & India. Responsible for selling the entire Constellation global portfolio of wine & spirit brands including Hardys, Banrock Station, Barossa Valley Estate, Brookland Valley, Robert Mondavi, Ravenswood, Kim Crawford. • Increased Australian wine category share from 20% to 25% across the defined region