Matthew Hartanto

Responsible for managing and optimizing marketplace ads (Shopee, Tokopedia, TikTok Shop) to achieve set CTR, CPC, ROAS, and ACOS targets. Coordinate a team of 3 in executing marketplace ads and promotions. Ensure AMS functions effectively and build relationships with affiliates/MCNs. Manage internal/external Shopee promotions (coordinating with RM) and handle marketplace issues. Organize internal campaign/event promotions via livestream and video (marketplace & social media). Ensure marketplace storefront (listings, categories, design) is updated. Organize and coordinate internal campaign/event promotions via livestream and video (marketplace & social media). Coordinate the team in executing marketplace ads and promotions.

Managing, developing, and negotiating with partners or distributors, and maintaining good relationships among partners for closer collaboration prospects. Tracking and evaluating performance regularly to optimize sales and visibility, as well as improve traffic and effectiveness in advertising and monthly campaigns. Identifying areas for improvement in each division and new opportunities to reduce ineffective operations, and conducting weekly evaluations to enhance the performance of each division and determine weekly targets.

Uploading, managing, and optimizing product listings on marketplace platforms and the company website in accordance with the existing algorithms. Optimizing the design and appearance of each product to increase visibility, sales, and organic traffic on the marketplace. Inputting and managing company data into the database, as well as creating weekly evaluations of sales performance on the marketplace and website.