Matt Franz
Senior Director of Product Management @ Equifax
About
Results oriented, product & marketing leader with over 20 years experience, delivering revenue and profit growth. Experiences range from small, entrepreneurial companies to global, Fortune 500 companies. Passion for learning new categories. Experience with: B2B and B2C companies; Data & Analytics; retail; k12 education technology; consumer electronics and consumer packaged goods. Product experience includes: API Integration; agile software; cloud-based subscription products; internet-connected touchscreen televisions (IoT); computing modules (Android/Windows); printers and local software. EXPERTISE INCLUDE: Strategic Planning | Product Line Strategy and Roadmap Definition | Market & Competitive Insights | P&L Management | Product Management | Brand Management | Channel Marketing | Analytic Problem Solving | Operational Excellence | Change Management | Building High Performing Teams
United States
Atlanta Metropolitan Area
Computer Software
Product Management, Category Management, Operations Management, Product Marketing, Cross-functional Team Leadership, Competitive Analysis, Product Launch, Product Development, Go-to-market Strategy, Product Lifecycle Management, Multi-channel Marketing, Consumer Electronics, Pricing, Forecasting, Pricing Strategy, Marketing Management, Channel, Management, Supply Chain, Leadership
Experience

Principal
Independent Consultant | Advisor
Greater Atlanta Area
Creating business growth leveraging 25 years of CPG expertise developed working for industry leaders: Kodak, Lexmark, Promethean and Zep. Focus areas include Product Marketing, Product Management, Sales and Operations. - Craft strategies to deliver differentiated product portfolios - Market segmentation, industry insights and competitive analysis - Consumer insights and target personas - Implementing product development best practices (Agile, Design Thinking, Stage Gate) - Portfolio and product life cycle management - Aligning market opportunity with Go to Market strategy - Implement monthly forecasts, P&L roll up, S&OP

Vice President Product Marketing
Atlanta, Ga
Promethean is a global market leader in education technology with a product portfolio that includes award-winning hardware and software solutions for the K-12 Classroom. The product line includes the ActivPanel line of touchscreen classroom displays (IoT devices), wireless peripherals, projectors and CLASSFLOW, a SaaS classroom instructional software platform. Key leader on the executive team tasked with delivering innovation, driving revenue growth and delivering an improved bottom line. Manager of international team of product marketers, responsible for identifying market trends, refining customer insights and defining product roadmaps. Team works with product managers and program teams to commercialize new product offerings, drive global sales team launches and manage product life cycles, from cradle to grave. https://www.prometheanworld.com/

Director of Product Marketing and Innovation - Retail
Greater Atlanta Area
DIRECTOR OF PRODUCT MARKETING & INNOVATION - RETAIL (MARCH 2015 – DEC 2015) Owner of the new product & innovation development process for Zep’s retail business. Developed portfolio strategy to focus innovation resources on strategic growth categories. PRODUCT LINE MANAGER – RETAIL (2011-2015) Senior manager responsible for defining the product portfolio, working with R&D teams to commercialize products, developing sales and marketing strategies and selling the product line into retailers.

Product Line Manager
Greater Atlanta Area
Key business leader on regional team, managing monthly unit and revenue forecasting process. Manage quarterly P&L commitments and integration to account teams. Worked with account teams to manage pricing / promotions, drive volume, achieve new distribution and grow the inkjet business. Leader tasked with assessing category trends, identifying key feature and competitive moves and integrating these needs back to the future product portfolio.

Sr. Product Manager
Extensive experiences across multiple functional areas in Lexmark’s laser printer business and consumer printer business, including a one-year assignment in Orleans, France. SENIOR PRODUCT LINE MANAGER, WORLDWIDE MARKETING (2005-2007) Managed the low-end segment of the product portfolio. Lead product commercialization teams. Utilized industry trends, competitive projections & ethnographic consumer research to create a product plan & strategy that delivered an industry-first line of WiFi printers. Developed marketing plans for product line, including pricing and volume forecasts. Traveled to Asia, Europe and North American sales offices, providing training during product launches. Supported press events and business planning sessions. WORLDWIDE DEMAND PLANNER, WORLDWIDE MARKETING (2004-2005) Defined demand planning process, ultimately contributing to a re-organization and the formation of the global sales team and a centralized planning function. SUPPLY CHAIN MANAGER, ORLEANS, FRANCE (2003-2004) Worked on IT projects supporting the EMEA service delivery organization. ROTATIONAL LEADERSHIP PROGRAM (2001-2003) Leadership program exposed participants to Senior Executives and was comprised of 2.5 years of assignments, rotating every six to nine months. Experiences spanned from buying components with Asian suppliers, to leading consultants on information technology systems integration projects, to participating in collaborative forecasting and replenishment teams with key retailers.
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