Matthew Butcaris

Lead and advance Global Digital Acquisition and Partnerships team. Manage a $20 million annual global member acquisition budget distributed across diversified digital media portfolio including affiliate partners, PPC platforms, content vendors, video influencers and social media advertising. Cost management of all digital functions including digital media buys, member rewards and CRM tool. Build, manage and grow partner relationships and uncover new business opportunities within current Partnership program.

Developed and implemented creative strategies and digital marketing campaigns for maximizing client/member acquisition, engagement, participation, and retention in both mobile app and web communities. Led collaborative cross-functional efforts to launch new communications strategies and incorporate responsive design elements across the regional online communities. Provided leadership, direction, and ongoing training/mentoring for team of digital marketers and web designers. Managed a multi-million dollar annual budget distributed across 25+ online/mobile affiliate partners, PPC platforms, content vendors, and social media advertising. • Worked with key stakeholders across diverse functional areas to ensure that digital acquisition and engagement strategies, objectives, and deadlines are aligned with strategic corporate objectives. • Launched new lifecycle management strategy across 50+ online & mobile communities, representing more than 30 countries and 15 languages, including automated communications over multiple touch points. • Established digital profiling efforts and elements which grew B2b product offering to 1M+ in the US. • Managed relationships with YouTube talent to incorporate influencer marketing tactics into their posts, which tripled monthly join volume to 30,000. • Spearheaded implementation of new affiliate websites with strategic partners, including United Airlines, Jet Blue, and Univision, which provided opportunities for increasing online member base. • Developed multimedia content strategy, including videos, editorials, and infographics, which improved SEO rankings, member engagement, and social presence. • Implemented retention campaigns focused on reengaging inactive online community members that sparked an 8 percentage point increase in member retention.

Oversaw and analyzed online marketing campaigns and presented client teams with recommendations for optimizing results and achieving business objectives. Assisted in the campaign development process, managed focus group projects, maintained campaign data, and presented results to internal business management. Led department internship program. • Conducted A/B and multivariate testing to improve landing page performance for 30+ partners. • Analyzed email campaign performance and implemented subject line testing strategy that improved open rates by 20%. • Utilized ad serving tool that increased banner click-thru rates by 35%. • Used Omniture and Google Analytics tracking to report campaign conversion rates. • Created new voice material that increased client conversion and landing page performance by 23%. • Developed quarterly marketing plans that increased partner conversion by 18% across the board. • Presented Q3 online marketing accomplishments to senior management team of Priceline.com and outlined the Q4 marketing strategy. • Managed focus group projects to analyze the user experience of marketing materials.

Achieved “District Manager of the Month” and “Rising Star” regional recognitions in addition to achieving 100% of sales plan. • Managed Current and Potential Accounts Against Competition • Presented Solutions and Customer Support to Small Business Owners • Negotiated Contracts for Existing and Potential Clients • Marketed Services Through Prospecting, Cold Calling, Salesforce.com, and Networking Groups