Matt Tedesco

Oversee media planning and operations to optimize media utilization and performance to drive effective and efficient use at Tier 3. Responsible for development, implementation and execution of our SEM and SEO strategy. Partner with MBUSA to design and implement cutting-edge marketing programs across Tier 1 to Tier 3 for both Sales and Service. Work closely with our Account and Field teams to ensure alignment on strategic objectives and optimize performance outcomes.

• Exceeded monthly sales goals by delivering tailored digital advertising solutions, leveraging media products to grow client businesses by targeting specific audiences. • Generated new business by prospecting and conducting discovery calls with medium to large businesses, utilizing cold calling, email marketing, and networking to build a robust pipeline. • Increased client engagement and retention by managing the entire sales cycle, from proposal creation to closing deals and overseeing post-sales campaign performance. • Enhanced forecasting accuracy by managing pipeline and revenue tracking in Salesforce, ensuring consistent alignment with sales goals and opportunities.

• Generated a 63% revenue increase by redesigning and deploying an enterprise audience measurement tool for OEMs and Global Agencies. Doubled datasets and utilized identity resolution, adhering to strict data privacy compliance to link audiences to households. • Redesigned first-party data profiling tool used by global media companies to provide deeper automotive customer insights by doubling databases and improving querying efficiencies. • Created comprehensive product marketing and documentation, facilitating user adoption and supporting product scalability. Collaborated with cross-functional teams, including Development, Production, Data Visualization, and Sales, to develop and enhance the product suite.

• Increased Tier 3 dealership sales by 20% by developing and implementing a unified digital marketing strategy, aligning Tier 1 and Tier 3 initiatives across Search, social media, and CTV. • Collaborated with agencies (Universal McCann, Critical Mass, Genesco, and Octagon) to tailor BMW dealers’ digital marketing to regional campaigns, improving performance in major markets and successfully launching numerous new BMW models. • Secured a 5-year contract renewal with BMW by demonstrating dealer success and high satisfaction rates in 2020. Expanded the digital field consultant team from 11 to 18, resulting in a 65% revenue increase.

• Led BMW from a 4,000-unit gap to Mercedes to a 2,500-unit lead in the two largest markets in the country (NY & NJ), increasing BMW's National market share by 1%. • Increased website traffic by nearly 100% in the NY and NJ markets, achieving a promotion due to the results in the field and the value provided to BMW. • Created joint meetings with dealers and their vendors to save time and eliminate misalignment across digital platforms.

• Closed a $30,000 monthly ad deal with a large dealer group, enhancing revenue and establishing a strong client relationship. • Formulated a sales plan and prospected assigned territory for new customers, focusing on franchised dealer groups via cold calls, inbound lead follow-up, and existing relationships. Trained new employees on sales strategy after just three months. • Trained two new employees and offered continued sales development, contributing to team skill enhancement and overall sales performance.

• Exceeded sales objectives by 25%, selling $300,000 in direct mail for two consecutive years, and achieving second place in the company's holiday sales competition in the first year. • Launched Ford's Service Program across nine states in three months, including my and two open territories, and revamped the Toyota Care program, improving service retention across the territory. • Collaborated with over 300 dealers across multiple OEMs, working closely with their Sales, Service, and Marketing teams to enhance overall performance.

• Achieved 95% of sales revenue objectives in a small territory, demonstrating strong sales capabilities and contributing to company growth. • Authored company blog content featured on numerous industry blog sites, enhancing the company's digital presence and thought leadership. • Trained and mentored new employees, teaching technical marketing skills. Collaborated with website, SEO, and search teams to ensure consistent marketing messages across all digital channels.

• Achieved 130% to objective on renewal accounts by upselling accounts to larger, more effective ads with better placement. • Generated new business through cold calling, working across three separate areas with specific phone books. • Trained new employees on cold call techniques and territory development, enhancing their sales skills and team performance.

• Ranked second in sales after only two months on the job by cold calling 50 businesses per day without an assigned territory. • Presented and closed new business deals by helping clients save money on their telephony services. • Specialized in selling Verizon telephone, DSL, and T1 services as a wholesaler, demonstrating deep product knowledge and effective sales techniques.

Areas of concentrations included Finance, Business Strategy and Executive Leadership.