Matthew Thomas

In my spare time I work as a freelance marketing consultant and mentor for small companies and start-ups. My specialisms include... - Paid Search - Social - Audience marketing/retargetting - Supplier procurement - Talent Acquisition

Drove adoption of New Relic products and eliminated churn risk. Developed a deep understanding of customers and used that to ensure their satisfaction and to identify growth opportunities. Software Demonstration and Training: Created targeted training programs designed to customers’ specific needs, and adapted them based on their precise impact on customer behavior Data Analysis: Leveraged user behavior data to devise impactful customer engagement strategies Account Expansion: Worked every day to expand my account footprint, generating new coaches and champions and identifying new business units for New Relic to expand into Discovery: Built and maintained relationships at all levels to understand the goals of both the client companies and relevant stakeholders Risk Management: Maintained multiple formal and informal lines of communication with customers to reduce churn and mitigate risks Product Development: Acted as a customer advocate in discussions with Product team, ensuring that development initiatives met and exceeded customer needs Promoted twice in six years for consistent high performance and exceeding targets

As the first Sales Engineer at this early stage social media marketing start-up, helped build a more sustainable and efficient sales department by bridging the gap with DevOps teams and founders Efficiency Improvement: Protected the time of senior developers and founders by being a dedicated technical resource for sales Up-leveled Sales: Improved best practice for an inexperienced sales team around topics such as discovery and RFPs Optimized Demonstrations: Implemented the Demo2Win method to move the Company on from dry feature-function demonstrations to solution-selling

Collaborated with salespeople to prove the value of Marin to prospective clients. Developed strategies to overcome any technical challenges and ensured that all decision-makers were confident that Marin was the best choice for their organization. Discovery: Conducted meetings with prospective customers to quantify the potential value of the deal and to make sure we understood the most important factors in their decision making process Strategy: Devised customized sales plans designed to delight and reassure the customer Demo: Conducted impactful product demonstrations tailored to the potential customer, that leveraged a solution selling approach RFP: Created of formal written proposals that answered the technical questions raised by potential clients in an engaging sales-focused way Leadership: Managed a team of 5-7 Sales Engineers across several different markets and countries

- Demonstrating the Marin Application to prospective Marin customers - Assisting the sales team by acting as a technical point of contact for prospects throughout the sales process - Answering RFPs and RFIs - Internal training - Speaking on behalf of the company at events - Designing and maintaining internal processes

- Demonstrating the Marin Application to prospective Marin customers - Assisting the sales team by acting as a technical point of contact for prospects throughout the sales process - Answering RFPs and RFIs - Internal training

- Acting as the direct strategic and technical point of contact for a range of high profile agency and brand clients, including American Express and Vivaki - Analyzing clients campaigns and account usage and presenting insights packages based on my findings - Targeted in person training - Timely resolution of bugs and issues

- Responsibility for 80% of the company's marketing budget - Generating business leads via a full range of marketing channels including, PPC, Social, SEO, email, telesales and remarketing

- Management of the PPC/Social marketing team - Providing management and optimization services for a diverse slate of SME clients