Matthew Taylor

• Manage $300M product portfolio with responsibility for managing product line P&L, developing marketing plan, leading product innovation and driving key business initiatives for the brand as a direct report to the Director. • Drving the development of a new lawn care product line that fills a critical unmet need. • Identified over $2M in cost savings by analyzing our value chain and put a plan in place to extract the savings. • Led the largest digital campaign for the Scotts® brand which delivered a 6.8% increase in consumer awareness and 4.4% lift in consumer loyalty.

• Spearheaded the strategy for licensing the leading global insect control brand to enter a new adjacent category. • Executed Hispanic marketing campaign that propelled our sales growth from Hispanic consumers to outpace the general market by 30-84% in target markets. • Generated comprehensive in-store merchandising program that helped increase retail sales by 44% YOY. • Drove key digital marketing initiatives for the brand including content development, online advertising, keyword search, and the development of the Ortho Problem Solver App.

• Developed national consumer education program for product line launch into $185 million category to improve consumer experience. • Researched and assessed $32 million market opportunity then developed entrance strategy for 2010 launch. • Led concept test initiative for brand’s product pipeline and gave strategic plan based on analysis. • Created a cross branded marketing program to address key category trial barrier which involved the development of online and event marketing tactics with three member team.

•Pioneered The BusBank’s expansion into the professional and collegiate sports market which accounted for 11% of the firm’s annual revenue in the first year. •Created and executed marketing plans to drive awareness and sales in the sports industry which resulted in 183% compounded annual growth during my two years in the role. •Developed and launched the company’s first cause marketing campaign with the Women’s Basketball Coaches Association, an initiative forecasted to generate a 400% increase in revenue from market sub-segment. •Selected by CEO to serve on the Leadership Team, a committee focused on the pressing needs and the strategic planning of the company.

•Managed over 280 supplier relationships which included onsite visits, payment term and rate negotiations, performance reviews, and company/supplier liaison responsibilities. •Negotiated favorable rates with suppliers, expanded supplier network, and advised sales executives leading to a 120% increase in revenue. •Assisted in the creation of supplier selection process and preferred provider system. •Generated over $100k in revenue per month through sales activities including onsite marketing presentations, customer/supplier rate negotiations, and developing strategic relationships.

•Analyzed customer’s current purchasing process for charter bus travel and created a customized solution which created a time savings of up to 87%. •Exceeded quota every month with a conversion rate twice the company average.

•Business to Business Sales •Facilitated marketing presentations to potential customer for recruiting tools •Managed relationships for existing accounts

Produced sales reports for the Midwest region for the 6th largest retail lender in the nation Generated productivity statistics for closing departments Verified authenticity of documentation Compiled customer portfolios for sale in the secondary market

President of the Men's Lacrosse Team, 2003 First Team All Conference in Great Rivers Lacrosse Conference, President of Western Management Association, and received "Outstanding Academic Achievement Award" 3 times by Western Illinois University College of Business and Technology, Dean's List