Matthew Smigiel

Designer & Product Developer driving creative vision alongside the founder, blending innovation with cost-effective, safe production. Involved in the full product lifecycle—from concept to market—ensuring top-tier aesthetics and functionality in pet toys, apparel, and packaging. Spearheading design for Eddie Bauer’s pet toy & clothing line, I craft cohesive brand visuals and compelling copy. Proficient in Adobe Creative Suite, I collaborate cross-functionally to ensure a streamlined arrival to market.

At Yogibo LLC, I led creative projects that defined the brand's visual and written content for its online store and (at the time) physical store locations. Project Highlights: Designed product pages, infographics, and digital renders, boosting conversion rates by 40%. Directed photoshoots and ensured polished visuals for site and marketing campaigns. Organized a streamlined media library for efficient asset management. Content Creation & Strategy: Produced print materials, event signage, and packaging. Contributed to B2B licensing designs for premier partners, including Disney, Lucasfilm, and The Pokémon Company. Team Leadership: Co-led the licensing division, overseeing contracts, product design, and partner collaboration. I leveraged expertise in design, branding, and marketing to create engaging, on-brand materials that enhanced the user experience and strengthened partnerships.

I illustrated for and designed the outside packaging for the 2024 graphic novel "Oddballs: The Graphic Novel" based on the hit Netflix show, written by New York Times bestselling author James Rallison.

I've illustrated several graphic novels for Boom! Studios for Cartoon Network properties such as Adventure Time, Regular Show, Clarence, Over the Garden Wall and more.

During the summer PreCollege courses where high school students would visit the college campus for two weeks, I taught the students about character design, creating sequential art and the basics of the comics industry.

I started giving generalized presentations for my alma mater, which evolved into self-developed design courses. This shift was driven by my realization that the original role felt too sales-oriented, and I wanted to create something more engaging for the students and myself. My sessions focused on the benefits of an arts degree, followed by a hands-on workshop covering design practices and sequential illustration. While I intentionally focused on a more targeted group of students, the high retention rate reflected the success of prioritizing meaningful connections and deeper engagement over quantity.

I provided illustration for a variety of non-holiday greeting cards

I studied Design and Illustration, as well as a minor in Creative Writing.