Matthew Shallis

Digital Executive @ LUKE ROPER LIMITED

Country

City

United Kingdom

Industry

Apparel & Fashion

Skill

Artificial Intelligence (AI), Prompt Engineering, Online Merchandising, E-Commerce, Online Marketplace, eBay, Pricing Strategy, Lifecycle Marketing, Customer Relationship Management (CRM), Klaviyo, Customer Lifecycle Management, Customer Retention, Email Marketing, A/B Testing, Marketing Strategy, Marketing Automation, Marketing Analytics, Social Media Marketing, Copywriting, Pay Per Click (PPC)

Experience

Digital Executive

LUKE ROPER LIMITED

2022-5 - Present · 4 yrs 5 mos

Expanded lifecycle automation from 2 core flows into a full-funnel programme, driving +127% YoY growth in automated revenue. Own CRM channel performance across campaigns and lifecycle activity, contributing £575K+ in annual revenue through Klaviyo. Plan and execute weekly campaign schedules aligned to trading priorities, product launches, and promotional activity. Build and optimise key lifecycle journeys (welcome, browse, abandon, winback) to increase conversion, retention, and repeat purchase. Coordinated production, printing, and delivery of branded teamwear and assets for athlete partnerships, including Joe Joyce and Solomon Dacres Oversaw distribution of assets for events and activations, including charity golf days and partnership campaigns

Online Sales

LUKE ROPER LIMITED

2019-9 - 2022-5 · 2 yrs 9 mos

Oxfordshire

Managed day-to-day operations across eBay and Amazon, including product uploads, listings, and content updates. Supported promotional activity and pricing updates aligned to trading periods and campaigns. Maintained product data accuracy and on-site merchandising to optimise visibility and sales performance. Gained hands-on experience in e-commerce operations, forming the foundation for progression into CRM and lifecycle marketing.