Matthew Pappas

Oversee the operations and profitability of our interests in Central Eastern European Markets whilst developing and launching new business opportunities within Asia and Pacific regions.

Oversee all marketing initiatives ensuring the team effectively fulfills our local strategy and targets.

Responsible for the development and coordination of marketing initiatives with a focus on the Australian business.

Responsible for a team with the mandate to; Increase the engagement of our one-to-one messages. Increase the capabilities of our direct and digital marketing platforms. This was accomplished thru; - Implementation of a sophisticated customer life-cycle framework. - Development of the salesforce marketing cloud system and on boarding of various third party vendors. - Expansion into social media via ‘active audiences’ (business.facebook & twitter). - Inclusion of live video content housed centrally within our email campaigns. - Campaign automation and optimisation.

• Strategy, planning and execution of customer life-cycle framework (Late Life) - Responsible for 2.5m post paid customers across two brands and two products (voice and mobile broadband) • End to end management of one to one communications (eDM, SMS, DM, OTM & NBA) • Application of propensity models and insight driven marketing - Using this analysis to develop; long term and tactical campaigns • Execution of key retention initiatives into numerous cross-functional touch points; - Retail (company owned) - Retail Partner (Franchise and Licensee Partners) - Online - Customer Care (Telephone) • Coordination of; sales communication, go to market, business case development • Account and stakeholder management across the numerous business functions

Responsibilities - Forecast sales and retention figures - Build campaign offer's - Execute and manage campaign activity - Analysing customer data - PCA - Post campaign Analysis Major Projects - Quarterly campaign roll-outs; Brand Migrations, Resigns and Save campaigns - Growth and additional service campaigns and offers - Go-to-market product launches - Product Life-cycle implementation and maintenance

Responsibilities and Skills Numerous sales and customer service initiatives Customer grievance and administration roles Liaison with numerous stores and multiple levels of management