Matthew Nobbs

Defined GTM strategy and objectives for new game launches via direct-to-consumer channels (Web, APK, etc.). Led marketing analysis for 360° campaigns, leveraging CausalImpact for indirect attribution and Mixed Media Methodology to evaluate performance. Design and optimised web experiences to drive ARPU for engaged users and boost pre-registrations for new games.

As the GTM lead at Loveshark, I was responsible for setting the overall growth strategy as well as measuring success metrics as we scaled out launch. - Led user acquisition, creative testing and app store optimisation - Built out a creator program to enable the product team to use user generated levels in games, have those levels exist in ads and then promote the game through creator partnerships - Work with the development team to scope, manage and deliver features that enabled better sharing and inviting in-game as well as drive players towards our social communities.

Worked with SMEs and scale ups to define product marketing functions for lead generation and direct sales funnels. Co-ordinated efforts between CRO teams, paid marketing and analytics - reporting results to C-Suite. Lead on paid marketing for both lead generation and brand activities. Building an automated flow for top of funnel conversion, all the way through drip marketing and into direct response.

Defined B2B marketing strategy - building out a team to cover paid marketing, SEO and events. Managed a team of marketers and creatives to increase in-bound sales and create a scalable revenue funnel.

Driving innovation in B2B marketing for the EPM team. Breaking ground on LinkedIn as a top performing direct response marketer, helping global brands achieve success with lead generation. Investigating new channels of marketing focusing on Snapchat, Pinterest and Twitter and LinkedIn. Driving B2B marketing innovations on LinkedIn in order to make it a viable channel for the company.

Managing the entire marketing department and overseeing the construction of the current website. Defined go-to-market strategy for US and Australian expansion, including building from scratch and entirely new web platform. Led on live webinars and events as well as trade shows.

Led on influencer marketing campaigns for all clients, including working with consumer apps, ecommerce and music labels. Created forecasting and reporting structure for all campaigns - allowing sales teams to close on deals more efficiently with accurate data. I also worked extensively on building a successful pitch deck for a £250,000+ investment round for the company.