Matthew Morrison

- Own the development and briefing of seasonal brand and product marketing narratives for the Greyson Men’s line, including special projects and collaborative initiatives - Translate creative vision into clear, inspiring briefs and tools that align internal teams and key channel partners around seasonal storytelling - Build, refine, and scale creative processes for go-to-market launches and always-on marketing campaigns - Lead go-to-market briefings that clearly communicate campaign concepts, creative direction, and execution timelines to leadership - Partner closely with e-commerce and retail teams to ensure brand and product stories are seamlessly integrated into channel specific strategies - Oversee the timely delivery of creative assets to support e-commerce launches and retail initiatives - Collaborate with digital marketing teams to track, analyze, and optimize campaign performance, customer acquisition, and channel effectiveness through ongoing and ad-hoc reporting. - Stay ahead of industry trends, creative best practices, and emerging technologies to continually evolve campaign strategy and storytelling approach

-Create and edit content for hospitality, clothing, and cosmetic companies. -Ideate and execute social media campaigns. -Establish brand identity for hospitality companies. -Provide marketing advice to reach new target audiences. -Manage clients social media platforms including: Instagram, Tiktok, X (Twitter) and Facebook. -Post and engage with the audience on clients behalf. -Managing influencer partnerships. -Copywriting -Website building

-Develop and implement a comprehensive social media strategy aligned with the overall marketing goals. -Reference industry trends and emerging platforms to ensure the brand remains innovative and competitive. -Create engaging and shareable content across all social media platforms. -Collaborate with the creative team to develop visually appealing and on brand content. -Manage the content calendar and ensure timely and consistent postings. -Foster a vibrant and active online community by engaging with followers and respond to comments and messages. -Plan and execute social media campaigns, contests, and collaborations to enhance brand visibility.

-Develop and manage the social media department. - Collaborate with the marketing team to develop Gage’s social media plan and strategy vision. -Establish clear social media goals, develop and manage SOP’s. -Manage, monitor, and create social media messaging on all popular media platforms. -Influencer management -Develop lifestyle and product photoshoots. -Measure social channels analytics and implement opportunities for improvement.