Matthew Larson

I’m a life long creative fueled by curiosity, innovative thinking, big ideas, simple well made products, a good story, and the belief that thoughtful design has the power to make the world a better place — one message, one experience, one connection at a time. 
 With over two decades in the industry and 10 years leading teams & mentoring creatives — I’m truly fortunate and humbled by the fact that I get to do this for a living. I’ve helped launch, shape, and elevate brands from scrappy start-ups and boutique bike brands to private label programs and retail for big box retail. My work has spanned product launches, videography, photo direction, identity design, packaging, retail displays, soft good design, campaign development, product direction & finish,trade show experiences, and event activations. I thrive where ideas and concepts are forged, pitched to key stakeholders, and converted to action plans. I love digging into the needs of brand & audience. I enjoy the challenge of converting a good brief into a creative strategy ripe for execution – building smart packaging systems that jump off the shelf, product launch campaigns that move the needle and storytelling that sparks real emotion. Great creative ideas don't just grab attention — they can disrupt stale categories, provoke thought, solidify positions in market, and earn consumer connection. While I’ve been honored with industry awards across branding, environmental, and packaging design –my favorite kind of recognition is delivering high fives to my team as we successfully bring a concept to life on time and on budget. And not just creative teams – I’m frequently working with product, sales, marketing, and brand leadership. Together we set goals, align priorities, and develop strategies to win. Minnesota born and raised, I balance Scandahoovian energy with north woods grit — equal parts grounded, in the clouds dreaming, and driven. When I’m not sketching out ideas, pitching, or directing, you’ll find me restoring old things, listening to the Hi-Fi, and cooking. But I really prefer to be outside – chasing light on a bike ride, making soul turns in the snow, paddling deep in the BWCA, or keeping pace with my three feral boys. 
 I'm always open to connecting & collaborating with thinkers, makers, and brands who believe in the power of a good story, unique perspective, bold design, and a challenge worth chasing.