matthew landon

Coming on board with Digital Warrior to increase my workload, I consulted directly to various media agencies and clients to fulfill needs which included media strategy, planning and reporting.

Through Land and Sky I independently consulted for digital planning and strategy directly to clients and brands.

As a consultant via Digital Warrior, I acted as the full-time Head of Digital at Initiative Media South Africa, where I was the primary contact for all of our brands’ digital media needs and led a team of 3 others within our department and managed our outsourced PPC media with Quirk. I developed the primary digital strategies to build each of our brands’ digital media plans, and ensured that there was seamless integration between various digital channels and also with traditional media types. At Initiative Media, our digital department works across a wide variety of clientele, including South African Breweries, AdCock Ingram, Varsity College, Mentos South Africa, and many more.

Via Digital Warrior, I contracted a full time role at Mediacom where my roles included managing the whole spectrum of Digital Planning and Strategy for Telkom (Consumer & Business divisions) and 8ta. At MediaCom I also had experience working on clients including Proctor and Gamble, De'Longhi and NuMetro Cinemas.

SAinverts.com was South Africa's first retail outlet dedicated to the sale of invertebrates (namely Tarantulas, scorpions, leaf insects, centipedes, etc). As it fulfilled a niche in the pet trade in South Africa, this business quickly grew to carry 3000-5000 specimens for sale at any one time, selling up to 500 specimens per month. This business had no storefront. Instead it was 100% online /mail-order. With SAinverts.com, I also guided international "insect" tours around South Africa, wrote for local and international magazines and journals, supplied professional-quality photography for publication (See http://www.flickr.com/photos/35089963@N06/), and I even did live presentations/demonstrations for schools and clubs. As this business was primarily "online", I quickly became experienced with running my own Google Search campaigns for all the products and services I offered, and became proficient with building my own website - including graphics and iconography.

Digital Media and Marketing Consultant at Land ON Digital Solutions