Matthew Hofmeyr

Most asset tracking strategies don’t fail because of technology. They fail because they don’t scale. I work with resellers, platforms, and industry operators to solve that problem — bringing rugged, real-world asset tracking solutions into environments where standard IoT doesn’t hold up. Think: - Oil & Gas- Construction & Heavy Equipment- Utilities- Logistics in harsh and remote environments Over the past few years, I’ve: - Built and scaled a 500+ partner network across the Americas- Helped drive high-growth IoT hardware distribution models- Worked closely with partners to turn asset tracking into real, repeatable revenue What I focus on today at Geoforce: Building a partner ecosystem around rugged, industrial-grade GPS tracking — including ATEX-certified devices, cellular and satellite connectivity, and deployment models that actually work in the field. 🔹 Who we partner with: - Resellers already selling into asset-heavy industries- IoT / telematics platforms looking for better hardware options- System integrators with existing customer relationships 🔹 Where we win: - Non-powered assets- Remote / harsh environments- Applications where reliability matters more than features We’re not trying to be everything to everyone. We’re building a focused partner ecosystem where both sides win. If you’re already in the customer, there’s a strong chance we can help you go deeper. Let’s connect.