Matt Goddard
Chief Executive Officer @ Grass & Co.
About
Matt is a very driven and passionate individual, who enjoys delivering phenomenal results delivered through wide and complex teams. With experience of blue-chip and SME, food and drink / FMCG as well as consultancy, design and creative he has broad experience to share. With experience of grocery and impulse trading, digital accounts, trade PR, CRM and loyalty programs he has gained great breadth over the past 13 years. Matt has worked from grass routes sales, through account management to director level. Matt is most passionate about team development and is responsible for a number of large scale field operations (>250), setting vision and direction, building the structure to create efficiency and effectiveness, and supporting through learning & development programs, recruitment & talent management and clear results delivery. He has extensive experience of both in-house and agency, strategic and tactical operations. In addition, Matt is media spokesperson for the organisation, as well as providing strategic direction for trade press and digital CRM programs. Matt is also a Fellow of the Association of Professional Sales.
United Kingdom
Royal Wootton Bassett
Consumer Goods
Director level, Corporate Social Responsibility, Go-to-Market Strategy, Influential Communicator, Sales and Marketing, Senior Stakeholder Management, Business Transformation, Strategic Thinking, Fashion Buying, Retail Buying, Retail Sales, Human Resources (HR), Sales Operations, Sales Management, Negotiation, FMCG, Pricing, Retail, Product Development, Key Account Management
Experience
Chief Executive Officer
Grass & Co.
Leading the global mission to ground you rather than fix you. Functional mushrooms and evidence-backed ingredients that support focus, energy, and balance without the noise. Lion's mane meets B vitamins. Reishi meets Magnesium. Ancient networks, modern science, zero overpromises.
Managing Director / General Manager
Hero
Greater London
Sales Director
Hero
Bournemouth, England, United Kingdom
Board Member
BSNA - British Specialist Nutrition Association
Wholesale Trading Director
PepsiCo
Reading, United Kingdom
Leading a team working across Wholesale Trading environment. - Owning PepsiCo P&L (Snacks & Nutrition) - Delivering the business plan - Supporting team on people agenda
Field Sales (Grocery & Impulse), Regional Accounts, Trade Websites (CRM) Director
PepsiCo
- Leadership of large multi-layer sales team ~ both in-house and outsourced relationships. - Covering retail, convenience, workplace, on-trade, wholesale and grocery channels - Responsibility for business performance, health & safety, operating budget, capability, resourcing - Organisation spokesperson & media trained - Delivery & execution of market leading trade loyalty website www.countsformore.co.uk - Trade Press execution
Business Unit Controller (Grocery)
PepsiCo
Reading, United Kingdom
Leading a team to deliver growth of PepsiCo Walkers business with a top 4 retailer. Accountability for annual plan, delivering profitable growth. Managing a direct and cross functional team across national accounts, shopper/trade marketing, supply chain and finance.
Senior Customer Business Manager - Sainsburys
PepsiCo
Customer Business Manager - High Street & Off Licence
PepsiCo
Regional Sales Manager - South UK
PepsiCo
National Account Manager Walkers (Morrisons)
PepsiCo
Account Executive: Quaker & Tropicana (Morrisons)
PepsiCo
Planning & Execution Executive: Field Sales
PepsiCo
Sales Development Representative
PepsiCo
Head of Sticking My Nose In
The Original Metal Box Company
Inside the Box
Non-Executive Director
EKV Design Ltd.
Manager & Buyer
Badlands Outdoor Adventure Sports
Aberystwyth, Wales, United Kingdom
Education
HEC Paris
Cambridge Judge Business School
Executive Sales Leadership Course
Prifysgol Aberystwyth University
Geography
Geography
Matt Goddard's Contact Information
Phone
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