Matthew Gietzel

Head of Marketing & Creative @ Knowde

About

Throughout my creative career, I've worked large and small scale, with enterprises such as Google and Disney, as well as local organizations and startups. I strive to improve user engagement through innovative digital design, exhaustive brand strategy and an overarching compassion for user experience.

Country

United States

City

Denver

Industry

Marketing & Advertising

Skill

Marketing Strategy, Creative Direction, Marketing, Brand Design, Brand Identity, Creative Strategy, Art Direction, Leadership, Social Media, Illustration, Graphic Design, Web Design, Photography, Advertising, Online Marketing, Printmaking, Hand Rendering, Digital Photography, Fine Art, Strategy

Experience

Head of Marketing & Creative

Knowde

2020-4 - Present · 6 yrs 6 mos

Lead brand and creative development for Knowde — the Sequoia and Coatue-backed tech company leading the digitization of the raw materials industry. • Build an atomic brand experience from the ground up with extensive design systems and brand guidelines • Grow, oversee and mentor a team of marketing and brand creatives • Provide empathetic, data-driven decision making • Strategically plan and execute creative marketing efforts, including a quarterly digital product launch event, digital trade shows, content marketing reports, webinars and more • Inspire growth and confidence through hands-on mentorship, brainstorming and execution

Associate Creative Director

Collier.Simon

2017-7 - 2020-5 · 2 yrs 11 mos

Greater Los Angeles Area

Lead and mentor a team of art directors, designers and copywriters in data-driven strategy and execution. • Concept and lead execution for 360 branding and identity projects in fashion, beauty, B2B and technology industries • Create data-driven campaigns for social, email display and OOH • Pitch concepts to clients in a clear and compelling way • Nurture and mentor talent with varying degrees of experience, from Junior Designers to Senior Art Directors • Write copy and collaborate with a team of copywriters for digital, social and brand projects

Art Director

Joystick Interactive

2015-2 - 2017-5 · 2 yrs 4 mos

Marina Del Rey, CA

As one of two on-site designers in the creative hub of Joystick Interactive, I’ve had the unique opportunity to wear a multitude of hats. I specialize in website and UX design, content creation, rich media, illustration and cross-screen experiences for users. • Provide full web services for clients ranging from Google to Walt Disney Animation Studios • Concept, style and shoot original content to enhance and engage user experiences • Collaborate with producers and other creatives to develop digital ad campaigns • Provide creative direction and feedback to developers and off-site designers • Write copy for countless projects, including social campaigns, pitch and presentation decks, ad campaigns, and brand style guides

Web Designer

Spectrum Brands, Inc

2012-6 - 2014-12 · 2 yrs 7 mos

Working for an in-house digital team, I created digital and print assets for a large conglomerate of brands, including Remington Hair Products, George Foreman and Black and Decker. • Create and maintain a consistent brand identity for 10+ brands • Projects included but not limited to: Web and UX design, user testing, email marketing and social media • Optimized user experience for multiple E-commerce sites through user testing and market research • Creative direct and conduct photoshoots for product launches and campaigns