Matt Frantz

Day to day I am leading all creative, branding, website, and various design projects to ensure that they are completed within scope, timeline and budget. Additionally, I assist the media department with strategy, planning and placement, as well as lead all new business proposal efforts and responses to RFP/RFQs.

I helped build and expand the company's branding though design. Day to day I managed all our marketing efforts and tracked/analyzed the performance of those efforts, as well as maintained the website. I used my Urban Planning experience to assist our clients projects through zoning reviews, altering schematic plans and conducting various research for future development projects. I also created the brand and website for our sister company, WF Properties. https://wf-properties.com/

I collaborated with a highly cross-functional team of planners, attorneys and real estate managers to find creative solutions to problematic zoning regulations for Gopuff’s expansion efforts on the east coast. During my short stint with the company, I reviewed over 90 potential sites for new microfulfillment centers and helped address issues with centers already in operation. When I wasn’t reviewing sites, I conducted research and created zoning fact sheets that improved processes internally.

I executed all marketing and requests for proposal efforts, as well as managed the company website. I produced all graphic design for marketing materials, social media, advertisements and presentations. When I was first brought on, I handled the rebranding of all marketing materials, including Capability statements, resumes, project profiles, tri-folds, qualifications package and various conference display signage to create and maintain a consistent identity and brand. During my time I was able to grow Promatech’s LinkedIn following from 143 followers, to over 700 followers with a 4.71% engagement rate in under two years.

Coordinated all marketing and requests for proposal efforts for a small Urban Planning firm. I oversaw the completion and submission for over 20 proposals under strict deadlines and managed day to day communication and collaboration with other firms. I re-branded and continuously updated our marketing materials, presentations, advertisements and conference signage. I also maintained company and client websites, as well as developed graphic design for various clients.

After my internship ended, I was offered a position to stay on with the DowntownCDC as a content writer and graphic designer. I wrote articles for our weekly online newsletter sent to over 16,000 subscribers, researched and interviewed talent for featured articles and created copy for online and print.

I started at the DowntownCDC as a business development intern the summer I completed my Undergraduate degree. I was able to work on a couple fun projects including developing a plan for a Business Ambassador Network, recruiting local boutiques for the Mayor of Pittsburgh’s ‘15 Minute Project’ and recruited over 15 vendors to take part in the 2nd Annual Downtown Italian strEAT Festival, a 3 day cultural and food festival in downtown Pittsburgh.

Planning Concentration with a Studio Arts Focus.

Learned the fundamentals of digital product design by learning ethical and inclusive design, foundational UX research methods, Ideation and Innovation, as well as all the fundamental UI best practices regarding visual composition, typography and color, and interactions and animations.