Matthew Colella

● Create and administer the digital strategy for 60+ small to medium sized businesses. ● Manage a monthly advertising budget of $250,000+ across Meta, Google, TikTok, etc. ● Act as a liaison between advertising clients/partners and an internal team of creatives and data analysts. ● Lead 50+ client facing meetings a month where I present their quarterly results and any changes to their current strategy. ● Assist analytic team in determining targeted audience, budget adjustments, and strategy adjustments, ● Oversee the copywriting, videography/photography and graphic design creative process from brainstorm to final edit and upload. ● Find upsell opportunities through ancillary services such as full service branding, web development, email marketing and increases in advertising budget. ● Track campaign health through different SaaS and determine any changes through data analysis.

● Worked exclusively with high volume domestic distributors. ● Built/maintained ecommerce store using Duda/WordPress ● Leveraged existing relationships from previous accounts to switch from their current distributor to EJV ● Managed sales inventory and pricing of over 1000 SKU. ● Developed new relationships with other distribution networks to sub-distribute various products

● Achieved dramatic sales increase by skillfully managing relationships and proactive sales approaches. Quadrupling personal book of business to $12,000,000. ● Consistently serviced accounts to maintain active contacts and continuously promote profitable offerings. ● Managed and led sales team to increase revenue 100% in one year, bringing in net sales of $1,000,000 monthly. ● Recruited, hired and trained multiple team members. ● Established distribution internationally, closing deals in Europe, Asia, South America and Australia. ● Worked closely with all distribution logistics, managing freight and LTL between warehouses. ● Developed online marketing strategy through social, PPC, and SEO.

● Met all KPI’s with a conversion rate of 5% with retail locations and distribution. ● Secured high-value accounts through various sales strategies. Targeting regional retail in order to convert distribution. ● Closed 100+ accounts through the full sales cycle. ● Drove new business development through qualifying leads, building relationships and strategic sales. ● Managed $3,000,000 in yearly business through various retail and distribution accounts. ● Worked directly with the marketing team on social media strategy and merchandising.