Matthew Amistoso

- Strategically managed and optimized diverse paid campaigns spanning pop-culture brands across multiple platforms (Meta Ads, Google Ads, Pinterest Ads), consistently achieved website traffic, sales, and customer acquisition cost. - Conducted comprehensive market research to identify emerging trends, consumer behavior, and competitor strategies, providing actionable insights for campaign planning. - Utilized customer feedback and analytics data to optimize ad creatives, improving click-through rates and overall campaign performance. - Implemented advanced targeting techniques, including remarketing and audience exclusions, to enhance the efficiency of paid search and paid social campaigns. - Generated and presented weekly reports on campaign metrics, providing actionable insights for continuous improvement and decision-making. - Collaborated cross-functionally with marketing, design, and sales teams to ensure cohesive brand messaging and consistent customer experiences across all channels.

• Supported the delivery of H2 company KPIs by meeting Gross Donation Value (GDV) and Customer Acquisition Cost (CAC) targets in ad platforms including Google, Snapchat, Tik Tok, and Facebook. • Led execution of Google, Snapchat, Tik Tok, and Facebook ad set-up. • Assisted the CRM team in emergent requests such as building multiple types of emails (launch, portfolio, combo, launch refresh, Last Chance) through Sailthru. • Organized team tasks: requested live lookalike audiences, calendarized events, recorded meeting takeaways, and developed creative briefs. • Worked cross-functionally with the Affiliate team and Influencer team by assisting in weekly tasks such as reporting fraud checks and transferring new urchin tracking module (UTM) links into Shopify.

• Developed, recommended, and implemented long-term marketing, sales, and pricing strategies. Makes daily pricing recommendations, and negotiates with the sales team. • Managed all social media business accounts (Instagram, Facebook, LinkedIn) and post lively content. • Managed analysis of program performance inclusive of cost-per-click, and return on investment. Uses analysis data to determine future plans.

• Analyzed and interpreted data research to identify target markets and potential revenue opportunities. • Managed social media activities – SEO and SEM. • Developed creative briefs, and marketing plans and coordinated with Sales Team. • Produced and Managed weekly marketing and sales reports.

• Proficient in building exceptional customer experience through engagement, positive attitude, and great service. • Spearheaded profitable sales through promotions and merchandise displays. • Prioritized customer complaints and formulate solutions accordingly. • Recommended, selected, and helped locate or obtain merchandise based on customers' desires and needs.