Matthew Addis

Creating simple documentary content on complex historical subjects

Started my own Influencer Talent Management Agency. Working with great creators to get the best brand deals that fit naturally and benefit both the brand and the creator.

In charge of driving worldwide influencer marketing initiatives for Lumenate, leveraging strategic partnerships and innovative campaigns to enhance brand presence and engagement.

At Twinkl, I took charge of our global influencer marketing efforts, bringing in fresh perspectives from my previous roles. With a tight-knit team of influencer and ambassador managers, we aimed for nothing short of exceptional results. Our main targets were TURBO regions and LATAM markets. Focusing on the entire sales funnel, being able to track viewers all the way to subscribing and beyond with robust link tracking and code offers to maximise our traceability. After our content went live, we looked to push its potential reach, so we got creative with how we used their content, mixing in paid media and email marketing strategies to target our audience at multiple levels of the sales funnel. Tracking the entire sales funnel was a game-changer. We dug deeper than just tracking links, and understanding how influencers impacted sales and sign-ups across regions. This allowed us to attribute major spikes in organic traffic to our influencer campaigns accurately. Sometimes, a single creator could generate over 2 million organic impressions! And that translated into an incredible 500% increase in sign-ups for those regions.

At Creative Assembly, I was brought in to handle influencer campaigns for Total War, Hyenas, and other undisclosed projects. My responsibilities included creating marketing plans, crafting briefs for content creators, budget allocation, and overseeing the contract process from start to finish. During my short time at CA, I successfully managed the launch campaigns for the Shadows of Change DLC for WARHAMMER III, Total War: PHARAOH, and the closed beta testing for HYENAS. I also formulated several marketing strategies for upcoming games. In addition to this, I initiated a revamp of the campaign management processes and other related areas. We transitioned from using spreadsheets for campaign management to implementing custom software, which centralized all creator information, costs, and performance metrics. This allowed us to gain a comprehensive overview of all creators across various brands, activations, and agencies. Unfortunately, my role was unexpectedly made redundant due to sudden cutbacks.

Kyma is the global creator evolution business - evolving creator careers for lasting success. Founded by creators for creators, we’re on a mission to help them achieve more - more growth, more revenue and more notoriety. We empower creators to reach their full potential by unlocking new opportunities and avenues to share their stories.  We work with hundreds of global creators, providing unique services to suit individual needs. From driving accelerated growth on new platforms to full-service management, our holistic approach gives our creators a solution that helps them thrive and supports their evolution.  DM me to talk more about creator evolution.

Account & Project Manager, focusing on the Gaming sector, creating bespoke marketing campaigns and content with a team of expert content producers, and distributing on social networks to reach millions.

Working on the content production for Total War Elysium, through launch on Steam and Google Play Assets, and a content stream for general bios.