Matt Herzfeld

Matt Herzfeld is a Los Angeles-based music artist and producer manager with extensive experience in the A&R and music catalog transaction space representing clients of all genres for both sales and advances against their catalog royalties as well as for talent management. Seasons Music Group lends its expertise to the monetization of entertainment copyright. Over the years, Seasons Music's catalog devision, led by Matt Herzfeld, has developed lasting relationships with over 100 companies and individuals engaged in music acquisition, securitization, advances, loans, and traditional publishing and recording deals. Seasons Music has closed deals both large and small, and is happy to guide you from prep to sale as you or your client consider a host of financial opportunities. Seasons Music offers comprehensive valuation alignment and connects clients with experienced legal and financial experts to ensure the best possible deal for every situation. We help assemble professional pitch-decks and comprehensive data rooms to promote efficient and timely sales. Of the nearly $200 million in transactions Matt has helped facilitate, notable catalogs include Bing Crosby, Dan Wilson (“Closing Time” by Semisonic and “Someone Like You” by Adele), Tom Whitlock (“Danger Zone” aka Top Gun theme and “Take My Breath Away” by Berlin), Sturken and Rogers (1/5 of Rihanna’s artist royalties on first 7 albums), a $20+ million legacy publishing business with classic jazz, soul, and hiphop copyrights, hit songs written for Shawn Mendes and One Direction, and many others. We work with artists, writers, estates, publishers, producers, joint ventures, managers, and actors to provide the best possible deal for your rights or royalties. No deal is too big or small.

Seeker is an entirely new breed of music company that takes care of you creatively while taking care of business. Seeker was founded by award-winning songwriter & CEO, Evan Bogart, with a vision of building a creator-led rights management company that combines a diverse portfolio of music publishing, master recordings and ancillary rights, with a dynamic roster of world-class songwriters, producers and recording artists. We are a global, independent music powerhouse with offices in Los Angeles, NYC and London, offering a full suite of services and strategic expertise across A&R, artist development, brand management, marketing, sync and creative licensing, as well as talent management (the latter via our partnership with Anti-Gravity). Our creative engine is underpinned by robust publishing & label infrastructure and driven by a team of leading executives including Rob Guthrie (COO), Jennifer Scher (CFO), & Steven Melrose (Head of Creative). Our catalog of 10,000 songs includes hits from groundbreaking artists such as Run The Jewels, Beyoncé, 2Pac, Rihanna, Drake, Florida Georgia Line, Ariana Grande, Miley Cyrus, Khalid, Nelly, Luke Combs, SWV, Color Me Badd, Destiny’s Child, Whitney Houston, Carrie Underwood, Nas, Sam Hunt, DMX, Blake Shelton, One Direction, Natasha Bedingfield, Jennifer Lopez, Anastacia, Kelly Clarkson, Fergie, Jonas Bros, Keith Urban, Gwen Stefani, Pop Smoke, Megan Thee Stallion, and many others. We’re Seeker. Creator-led, creator-first, music always.

Spearheads catalogue acquisition research / outreach to purchase major songwriting catalogs, bringing in over $500 million of iconic writer, artist, and label acquisition opportunities and closing at least $100 million + of deals, including Bing Crosby, Steve Kipner, Sturken and Rogers (Rihanna), Dan Wilson, Regent and Jewel publishing and more. A&R’s large co-publishing and management roster to organize artist, songwriter, and producer sessions, songs, and seek out new artist and writer signings Conceptualized and placed catalogue flips with major artists across genres Pitches songs to labels, managers, artists for recording; placed songs with major pop, alternative, and dance artists

• Provides admin support to one of the industry’s most prominent executives, David Massey • Followed Power 100 executive from Universal to Sony to rebuild the legendary Arista brand • Oversees all audio-visual content for A&R and artist meetings • Pitches artists and writers for signing to record label

• Assisted in programming, marketing, visas, partnerships for largest French music fest in US • Coordinated logistics for music industry conferences like SXSW, Synch Up, A2IM Week • Industry consultant for French record labels, publishers, and music companies to US • Created guides to US publishing, label, touring, licensing landscapes for international acts • Developed French language skills from beginner to fluency

Tagging and cataloguing of tens of thousands of songs of all genres and styles for a production music library utilized by music supervisors and media producers around the world.

➢ Oversaw communications on website and social media accounts ➢ Pitched and coordinated external music license requests; A&R and demo assistance ➢ Facilitated overhaul of music tagging system of songs in publishing catalogue that included music from Ninja Tune, Brainfeeder, Secretly Canadian, Jagjaguwar, and many other prominent indie record labels and music artists in Canada and the US.

➢ Updated and maintained client accounts and billings, reporting to accountant ➢ Administrative assistance, coordinating outreach on catalogue that included recorded music from labels such as Barsuk Records, Mexican Summer, Secretly Group, DFA, Mute, Merge and Quannum Projects to industry leaders & music supervisors

• Conducted, organized, and distributed research to producers • Wrote blog entries for PBS, Proofread shooting scripts, transcribed historical documents • Handled various clerical and administrative tasks • Created call sheets & provided on-set assistance for John Legend & Geoff Canada shoots