Matteo Tenca

As Export Commercial Director, I specialize in driving international sales by managing subsidiaries, distributors and key accounts across different geographies. My approach combines strategic leadership, market expertise, and a commitment to building strong, sustainable partnerships. Strategic direction: I concentrate in developing and executing export strategies that align with business goals, ensuring market expansion and revenue growth. Leadership & Team Development: Leading multicultural teams, fostering collaboration, and driving performance in complex global environments. Distributor & Account Management: Skilled in building high-performing distributor networks and nurturing relationships with key accounts, delivering value and satisfaction. Market Growth: Ability to analyze international markets, identify opportunities, and establish a strong presence in competitive landscapes exploiting direct and indirect presence P&L Management: manage budgets and achieve financial targets through effective planning and execution.

As Managing director my main duties are: - To develop and execute the company’s business strategies in order to attain the goals of the board and shareholders - Provide strategic advice to the board so that they will have accurate view of the market and the company’s future - Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities both for domestic and international markets - Ensure company policies and legal guidelines are communicated all the way from the top down in the company and that they are followed at all times - Communicate and maintain trust relationships with shareholders, business partners and authorities - Oversee the company’s financial performance, investments and other business ventures

I’m responsible for the development of the export sales of the pastry business unit (4 brands part of the Casa Optima group) and in charge of a complex international organisation: - 5 Export Managers, each one responsible of direct and/or indirect sales forces - 1 Managing Director responsible for the p&l of one of the group companies’ with production site based in France

Communicate a clear, strategic sales vision, effectively training and coaching team members and distributors network. Collaborate with all direct reports to create effective development plans exploiting the potential of the assigned areas and lead the scouting for new partners and distributors according to business priorities. Establish sales objectives by forecasting and developing annual year sales quotas for the region. Participate to the long and mid-terms strategic sales planning. Implement performance improvement plans in conjunction with HR. Communicate expectations, set and manage sales targets.

Responsible for sales and for the P&L of the assigned geographic area (region Africa and Middle East) main objectives are: - Develop and grow the existing portfolio - Identify and open new markets to create the bases for an healthy expansion in an high potential region. Responsible for the relationship and development with K-clients (Airlines companies) for the EMEA and APAC reagions. Manage strategic and operational activities (product developments, marketing activities, contracts and sales) being the bridge between HQ and teams on field.

Main activites: Identify and prioritize the business in the APAC region according to company's objectives. Localize the application of the strategy in different countries according with the maturity of the brand and the specific economic and social environments. Collaborate with distributors in the implementation of the countries development plans and the marketing plans in line with the company strategic guidelines. Coordinate the execution of specific actions at different levels (point of sale, pr, communication) in order to intercept the largest number of targeted consumer with the objective to increase sales and brand awareness.

Main activities and responsibilities: more year strategic marketing planning; activation and execution of promotional activities in different markets; managing of different products categories, co-marketing partnership activation, full responsibility in BTL communication, member of the marketing communication team for the creativity study of illycaffè worldwide ATL advertising campaigns (tv, print and radio).

Main activities and responsibilities: marketing and promotions planning, price positionign and category development. New products development and launch programs. Market data analysis. Budgeting, forecasting, reporting.

Main activities and responsibilities: work together with the key account managers to build a strong partnership with blue chip costumers; find the innovative products with more potential, realize a clear and punctual new product develop briefing, coordinate different departments teams (R&D, Regulatory, Finance, Packaging) in new products development; managing of the existing products portfolio; sales monitoring and forecasting, economics and profitability analysis.