Matteo Manzoni
Senior UA Manager @ CrazyLabs
About
Data-driven and solution-oriented Growth Marketing Leader. Experienced in user acquisition and growth marketing for apps and mobile games. Currently serving as Senior User Acquisition Manager at CrazyLabs, a top #3 mobile game publisher and developer with over 7 billion downloads and more than 250 million monthly active players. Previously leading the Growth Marketing team at Whatwapp, where I oversaw User Acquisition, Creative Marketing, Ad Monetization, and Social Media. Main areas of expertise: ✔ Team Leadership ✔ Performance Marketing ✔ User Acquisition ✔ Creative Marketing ✔ Ad Monetization ✔ App Store Optimization (ASO) If you would like to find out more about me please feel free to connect here on Linkedin! Reach out via PM for professional queries.
Italy
Greater Milan Metropolitan Area
Marketing & Advertising
Marketing digitale, Strategia digitale, Comunicazione digitale, Statistiche, Analisi dei dati statistici, Analisi dei dati, Team leadership, User Acquisition, Pubblicità online, Digital Strategy, Mobile Marketing, Performance marketing, Growth marketing, Soluzioni creative, Metriche di performance, Problem solving, Competenze analitiche, Attenzione al dettaglio, Marketing, Advertising
Experience
Senior UA Manager
CrazyLabs
CrazyLabs is a top #3 mobile game publisher and developer with over 7 billion downloads and more than 250 million monthly active players.
Growth Marketing | Team Lead
Whatwapp
Milan, Italy
Member of the Leadership team, leading the growth and marketing strategy of the company. Directly reporting to the CEO. ▪ Overseeing: User Acquisition, Creative Marketing, Social Media, Marketing Analytics and Ad Monetization. ▪ Setting, allocating, and reporting a 7-figure budget. ▪ Recruiting and managing the team. ▪ Soft launching several global titles.
Growth Marketing Manager
Whatwapp
Milan, Italy
User Acquisition Manager
Whatwapp
Milan, Italy
▪ Growing profitably the userbase through paid user acquisition on multiple platforms (Google, Meta, Unity, Applovin, Ironsource, Moloco, TikTok, Aura, Apple Search Ads...) for +5 different games in various countries. ▪ Selecting paid channels, analyzing campaigns, and determining actionable next steps for optimizing results. ▪ Leading the optimization efforts across creative, geo, platform, and channel to maximize returns and deliver performance at scale. ▪ Maintaining strong relationships with partners and UA networks. ▪ Managing the creative ideation, testing, and iteration workflow in partnership with animators and creative marketing artists. ▪ Collaborating closely with the product teams. ▪ App Store Optimization (ASO), A/B testing, and optimization of the graphic assets on Google Play Store and App Store.
Performance Marketing Manager
Lab Performance
Italy
▪ Creation of digital strategies for SMEs in multiple sectors. ▪ Strategic consulting on key business areas to maximize customer LTV and reduce CAC. ▪ Managing advertising campaigns. ▪ Close collaboration with Web Developers and Web Analysts to maximize marketing performance (CRO and Data Tracking).
Junior Digital Marketing Specialist
Publifarm
Bergamo, Italy
▪ Social Media Marketing ▪ Advertising Campaigns ▪ Website content management
Junior Digital Marketing Specialist
Cantine.wine
Bergamo, Italy
Creation, monitoring and optimization of: ▪ Social Media Marketing ▪ Advertising Campaigns ▪ Email Marketing and Marketing Automation
Education
Fondazione ITS - JobsAcademy
Digital Marketing Management
Post-graduate course in Digital Marketing Management. 2-year full time course, divided into: Hard skills hours: 855 Soft skills hours: 345 Internship hours: 840 Core topics : - Facebook Ads - Google Ads - Google Analytics - Email Marketing and Landing Pages - Marketing Automation - Digital Strategy and Planning - Websites and e-commerce - SEO - Inbound Marketing - Outbound Marketing - Export Digital Marketing - Content Marketing and Digital Storytelling - Database and CRM
Università Telematica Internazionale UNINETTUNO
Comunicazione Digitale D'impresa
Main topics : -Consumer Psychology -Digital technologies and cognitive processes -Sociology of Communication -Visual Storytelling -Strategic Corporate Communication in the Digital Age -Digital Media and Institutional Law -Lobbying and Public Affairs Processes
Matteo Manzoni's Contact Information
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