Matt Elsesser

Oversight of all Life Fitness, Cybex and SCIFIT US and Canadian distribution businesses. Which includes: Commercial/Vertical Dealers, Retail Dealers and Direct Retail Sales, as well as SCIFIT dealer business.

Management of Life Fitness commercial/vertical dealers in US and Canada. Work with external sales teams to drive growth and influence decisions for products, digital solutions and support.

Develop initiatives in alternative channels to drive growth opportunities and market penetration. Partner with national retail brands to increase customer awareness. Manage inside sales team to support direct to consumer initiatives.

Develop and implement sales and product training for all retail channels: Direct, Mass Retail, and Specialty Retail. Provide an array of materials to support learning patterns of sales professionals around the world: Videos, Presentations, Web Meetings, Technology Troubleshooting Support, Demonstration Guides, Newsletters, etc. Work with cross-functional teams on product development opportunities as well as support Marketing efforts across all distribution channels. Provide support for a global sales sales forcel; internally and externally.

Managed domestic and international specialty retailers, eCommerce partners, and mass retail outlets. Covered the entire Canadian territory working with specialty dealers and their sales teams to improve their business, store locations and develop new markets and opportunities. Grew store count and revenue back to back years by improving poor performing accounts and adding new points of distribution.

Managed 30 specialty fitness retail and national accounts, as well as eCommerce channels. Key Accounts include Amazon.com and Costco Warehouse. Developed relationships that lead to significant growth for the domestic consumer business, as well as opportunities with key accounts that grew internationally.

Manage sales, inventory, and staff. Learned and understood the selling process in a specialty retail environment. Laid the foundation for a strong background in the entire sales process at the retail level.

Responsible for membership sales and retention of existing members. Accountable for following the determined sales process to schedule tours/visits and perform on key performance indicators while closing membership sales.

30 week Internship in Corporate Sales with the Palace of Auburn Hills and the Detroit Pistons