Matte Chero

Owner and principal

About

Full-Service Toy design / Development Concept house - Pro work - Quick turnarounds, under pressure,We got what you need.

Country

United States

City

Malibu

Industry

Consumer Goods

Skill

Concept Art, Concept Development, Product Design, Illustration, Concept Presentations, Art Direction, Brand Development, Concept Design, Creative Direction, Graphic Design, Illustrator, Industrial Design, Packaging, Sketching, Toys, Adobe Creative Suite, Animation, Art, Character Animation, Design Strategy

Experience

Owner and principal

MatteFinish.biz

2021-4 - Present · 5 yrs 6 mos

global

Mattefinish.biz specializes in Mass-Market, Toy industry, all categories Blue-Sky Concept ideation, sketching, presentations, showroom design, package illustration, character design, vehicles, playsets, sizzle films, and animatics.

Principal designer

MGA Entertainment

2017-3 - 2021-4 · 4 yrs 2 mos

Los Angeles Metropolitan Area

Responsible for design and development of New and existing brands. Primarily worked on Little Tikes, while creating new lines for MGA boys business. I lead a small team through concept ideation, sketch presentations and all aspects of the development process. Worked hand in hand with China/HK teams. executed final artwork, designed and built showrooms, created sizzle films and was lead pitch presenter at all sales/retail meetings.

Senior designer

Funrise

2007-10 - 2017-3 · 9 yrs 6 mos

Los Angeles Metropolitan Area

Lead designer on Tonka, through all aspects of the design and development process. Blue Sky concept sketches and presentations, all development design and Licensor approvals.