Mattco Ling
Customer Experience Director, Southeast Asia Pacific @ FERRAGAMO
About
Seasoned regional marketing & CRM professional in luxury fashion industry with more than 17 years of experience, specialized in driving campaign in 360 degrees from brand awareness to customer conversion and market share. Proven track records of elevating brand awareness through different channels and strategic planning, to achieve maximized exposure and attention across the region. And demonstrated distinctive competencies in CRM, specialized in omni-channel customer engagement and experience to drive customer acquisition, retention and loyalty. Enjoy working in highly pressurized and challenging working environment with the passion of assimilating news ideas, creative solutions and consumer insights for brand requirements and business objectives.
Hong Kong SAR
Hong Kong
Luxury Goods & Jewelry
Fashion, Marketing Communications, Luxury Goods, Public Relations, Advertising, Social Media Marketing, Event Management, Marketing Strategy, Brand Development, Brand Management, Business Strategy, E-commerce, Customer Relationship Management (CRM), Data Analysis, Social Media
Experience
Customer Experience Director, Southeast Asia Pacific
FERRAGAMO
Hong Kong SAR
- Key business driver for the company by customer strategies - Create and deliver ultimate money can’t buy customer experience - Leading internal transformation for clienteling from mindset to behaviour - Aligning cross-function to support business growth with united client focus
Regional Communications, Celebrity & Content Manager, Greater China
Zegna
Hong Kong SAR
- Regional content leader & creator including official local advertising campaign - Formulate and execute talent strategy and matrix for diverse and sustainable brand awareness - Manage regional celebrity relationship in-house - Regional fashion PR & corporate communications - Greater China includes China Mainland, Hong Kong, Macau and Taiwan
Marketing & CRM Manager, Hong Kong, Macau & Taiwan
Zegna
Hong Kong SAR
- Marketing & CRM lead - Define holistic marketing strategy for brand development both online and offline - Formulate CRM strategy and focus working hands-in-hands with retail team - Diverse CRM activations to achieve business goals - Localise digital evolutions - Budget owner & controller
Regional Communications & Content Manager, Greater China
Zegna
Shanghai, China
Manager - Regional Marketing & CRM, Ecommerce (Cerruti 1881, Greater China)
Trinity Limited
Hong Kong
Manager - Group Marketing & CRM (Greater China)
Trinity Limited
Hong Kong
Brands: Kent & Curwen, Cerruti 1881, Gieves & Hawkes and D’urban
Communication Manager
Giorgio Armani
Hong Kong
Regional Assistant Marketing & Communications Manager
The Swank Shop Ltd.
Hong Kong
Marketing Executive
CNI Bullion Limited
Hong Kong
Mattco Ling's Contact Information
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