Matt Britton

Matt Britton

Founder & CEO @ Suzy

About

AUTHOR OF GENERATION AI: Why Generation Alpha & The Age Of AI Will Change Everything FOUNDER & CEO OF SUZY Leading AI-powered consumer insights platform, helping brands decode the modern consumer. TRUSTED ADVISOR TO FORTUNE 500 BRANDS Consulted for half of the Fortune 500 on marketing, innovation, and consumer behavior. DELIVERED 500+ KEYNOTES WORLDWIDE Speaker at CES, SXSW, Cannes Lions, and private events for Nike, Google, P&G, and more. NY Times BEST-SELLING AUTHOR YouthNation: Building Remarkable Brands in a Youth-Driven Culture MEDIA COMMENTATOR Featured on CNBC, Bloomberg, ABC, and more for insights on generational shifts and business trends. FOUNDER OF MR. YOUTH (MRY) – ACQUIRED IN 2011 Built one of the top youth marketing agencies, pioneering influencer marketing before social media. VISIONARY ON THE FUTURE OF BUSINESS Helping brands navigate AI, changing consumer expectations, and the evolution of media. To learn more about Matt and his expertise, please visit www.MattBritton.com.

Country

United States

City

New York

Industry

Computer Software

Skill

Tumblr, Social Media Marketing, Youth Marketing, Social Entrepreneurship, Concept Design, Facebook, Concept Ideation, Sales Management, Public Relations, Public Speaking, Business Intelligence, New Business Development, Corporate Development, Word Of Mouth Marketing, Social Media, Advertising, Social Marketing, Creative Development, Social Networking, Digital Marketing

Experience

Suzy

Founder & CEO

Suzy

LinkedIn
2018-3 - Present · 8 yrs 7 mos

New York, New York

Through Suzy, a consumer intelligence platform which is being touted as 'Siri for brands', Matt and his team are bringing the voice of real consumers directly to brands at scale and at the speed of culture. Suzy helps companies like Coca-Cola, Procter & Gamble, Johnson & Johnson, Citibank, Verizon, Nintendo and Nestle, among others, validate critical assumptions so they can focus on creating compelling new products, developing effective marketing strategies, and validating direct offers that increase conversion, improve path-to-purchase and drive growth.

North Castle Partners

Operating Advisor

North Castle Partners

LinkedIn
2018-8 - Present · 8 yrs 2 mos

Greenwich CT

Matt Britton

Principal

Matt Britton

LinkedIn
2016-4 - Present · 10 yrs 6 mos

Greater New York City Area

Matt Britton is the nation's premiere expert on the millennial generation and its impact on pop culture. He is a top-ranked public speaker and consultant whom having worked with over half of the Fortune 500.

Summit

CEO

Summit

LinkedIn
2016-1 - 2016-12 · 1 yr

Greater New York City Area

Building and serving the most influential and impactful community of artists, disruptors, innovators, and entrepreneurs through the power of indelible life experiences.

Crowdtap (Rebranded to Suzy in 2018)

Chairman Of The Board / Founding Partner

Crowdtap (Rebranded to Suzy in 2018)

2009-9 - 2016-12 · 7 yrs 4 mos

New York NY

As a board member and chief advisor to CrowdTap I helped drive the creation, incubation, and current spin-off of CrowdTap, and on demand participation network now used by over 100 of the largest brands and marketing agencies in the U.S. CrowdTap was named by AdAge one of the top 8 start-ups at the 2011 SXSWi conference and "up and coming social media service of the year" by Mashable in early 2012. In 2014 CrowdTap was named one of the 5 fastest growing businesses in NYC.

MRY

Chief Executive Officer & Founder

MRY

LinkedIn
2002-9 - 2016-4 · 13 yrs 8 mos

New York NY

Founder of MRY (formerly known as Mr Youth) a 500+ employee firm known as one of the world's most prominent and successful social media marketing services firms. MRY has offices in New York, San Francisco London, and Singapore. MRY was recently named Social Media Agency of The Year by Mashable and one of the top 10 most innovative advertising companies in the world by Fast Company. MRY's clients include Microsoft, Procter & Gamble, Coca-Cola, Visa, Symantec, and Sony. MRY's was acquired by LBI International in November 2011. In 2013 MRY parent company LBi International was acquired by Publicis Groupe.

Digitas UK

Chief Social Architect

Digitas UK

LinkedIn
2011-11 - 2013-2 · 1 yr 4 mos

Amsterdam Area, Netherlands

Driving the evolution of Europe's largest digital and technology services agency into a social business.

Alloy Media + Marketing

Director of Event Marketing Development

Alloy Media + Marketing

LinkedIn
2000-12 - 2002-7 · 1 yr 8 mos

Spearheaded sales and marketing efforts for YouthStream Media's event marketing divisions. Helped grow revenues five-fold over a 3-year period by developing new business partnerships with brands that included Palm, Intel, and Red Bull. Also developed comprehensive marketing partnerships with the Panama City Beach Convention & Visitors Bureau and the Consumer Electronics Association which helped builf out YouthStream's promotional offerings to corporate clients. YouthStream Media was acquired by Alloy Inc. in 2002, Matt departed the company shortly thereafter,

The Magma Group

President / Co-Founder

The Magma Group

1998-9 - 2000-12 · 2 yrs 4 mos

Co-founded a marketing services firm focused on helping Internet companies generate a registered user base amongst the 18-24 population. Developed a company with $5 Million in revenues only one year out of college, with no seed or venture funding. The Magma Group's clients included Sony, eBay, Evite, and Lycos. The Magma Group was acquired in part by YouthStream Media Networks in December of 2000.

Education

Boston University

Boston University

LinkedIn

PR, Advertising, Marketing, Journalism

1993-9 - 1997-5 · 3 yrs 9 mos
Boston University

Boston University

LinkedIn

Public Relations

1993 - 1997 · 4 yrs

Matt Britton's Contact Information

Email

******@***.com

Phone

(**) *** ****

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