matt batten

writer | director | founder

About

I am an experienced creative leader who has built, managed and inspired creative departments to develop effective and award-winning creative ideas across every channel and in multiple markets. I have conceived a digital experience that turns you invisible, shown 69 million people how to detect cancer with a mobile phone, invented a bio-organic fertilising printers’ ink, hacked a Fitbit to work on a dog, had horses trained to dance, broke Google with a campaign entirely in a made-up language, insured moustaches, helped develop the original Share a Coke campaign that ended up in over 40 markets around the world, and saved a baby's life. I have been in Creative Magazine's 'Power 20', nominated for Marketer of the Year, awarded for my volunteer service to the industry, named Creative of the Year in the APAC region, spoken at industry festivals around the world, and won over 120 awards internationally, including Cannes Lions, D&AD, OneShow, Effies, Clio, NY Festivals, Spikes and more.

Country

australia

City

sydney

Industry

marketing and advertising

Skill

creative direction, direct marketing, digital marketing, advertising, creative strategy, integrated marketing, digital strategy, marketing, online advertising, email marketing, art direction, strategy, direct mail, digital media, interactive advertising, concept development, marketing communications, new business development

Experience

speaker, commentator, juror, opinionist

advertising and marketing

2010-1 - Present · 16 yrs 9 mos

I have been a keynote speaker and presenter at industry festivals and conferences in Sydney, London, Cannes, New York and Chile, with provocative, entertaining and thought-provoking topics including "�� ", "�� ", "�� " and "�� ?". I have been a juror at industry award shows around the world including Cannes Lions, D&AD (as a jury chairperson), Caples (NY), BIG (UK), AdNews, AWARD, ADMA, Echo and more. I have also written many thought leadership and opinion articles for printed and online trade publications including LBB Online, The Drum, Campaign, Mumbrella, AdNews, and many more.

adjunct fellow and external advisory committee

university of western sydney

2019-7 - Present · 7 yrs 3 mos

Awarded an honorary academic appointment to WSU School of Humanities and Communication Arts, and member of WSU External Advisory Committee for Bachelor of Communications providing collegial advice on the relevance of courses to prospective students,.

writer | director | founder

mr chicken films

2015-4 - Present · 11 yrs 6 mos

chief creative officer | co-founder | partner

bownd cuplin

2015-8 - 2019-1 · 3 yrs 6 mos

Partnering with former Wunderman colleague, Matthew Morgan, we joined our creative and strategic experience to develop technology solutions that empower genuine human behaviours and needs. Our mobile app bownd is a digital archivist and archeologist for today's lives, automatically curating and collating the digital memories between two people; and Cuplin is the next generation of online dating, utilising the social media networks of friends to find love within three degrees of separation.

executive creative director

edge - content marketing agency

2016-8 - 2020-4 · 3 yrs 9 mos

Independent agency Edge brought me back to Australia to build bigger and better creative output across all channels for all clients. I helped develop the agency's proposition and philosophy, shift the business from being a content marketing specialist into a full-service creative agency, be ranked in the Top 10 indie agencies for creativity by Campaign Brief, shortlisted for Independent Agency of the Year, and nominated for a Logie. ��: Virgin Money, Wattyl, Nulon, Mitre 10, Freedom, Moccona, Donut King, VW, Amazon Prime, Melbourne University, Think TV, BASF, Royal Edinburgh Military Tattoo, AAMI, Suncorp, Aussie ��: Mumbrella Content Campaign of the Year, AdNews Indie Agency of the Year finalist, Logie finalist, Caples, SIA Summit, CMA, AWARD www.edge.agency

national executive creative director

wunderman

2008-11 - 2012-12 · 4 yrs 2 mos

mac artist, designer, junior art director

saatchi & saatchi

1997-10 - 2000-6 · 2 yrs 9 mos

Within the specialist retail division of Saatchi & Saatchi, I developed print advertising and collateral for Australia’s leading fashion and homewares retailer David Jones, subscription TV network Foxtel, health food brand Sanitarium, Toyota, and Merck Sharp Dohme.

executive creative director | chief creative officer

wunderman

2012-12 - 2015-6 · 2 yrs 7 mos

group creative director

saatchi & saatchi

2007-4 - 2008-8 · 1 yr 5 mos

The award-winning ATL agency hired me (again) to help them be recognised as a more integrated agency by connecting mainstream advertising with response and digital marketing across major clients. My multi-channel creative work on brands including Foxtel, Aussie and Emirates Airlines gave Saatchi & Saatchi the largest haul of awards for any Australian agency at the ADMA Awards 2008 – 17 finalists including a Grand Prix finalist, with 11 trophy wins – and many more internationally. ��: Toyota, Lexus, Foxtel, Aussie, Emirates Airlines, ADMA, Olay, Pedestrian Council of Australia ��: AWARD, ADMA, Caples, Echo

senior art director

bmf australia

2001-11 - 2007-3 · 5 yrs 5 mos

art director

saatchi & saatchi

2000-7 - 2001-11 · 1 yr 5 mos

After ranking in the top ten in Australia’s renowned AWARD School creative course (and then completing AWARD School Master Class), Saatchi & Saatchi promoted me to the role of Art Director working primarily on print, radio, direct mail and digital campaigns for Toyota, Lexus, NRMA, buy.com, and FoxSports. Only 4 months later, I collected my first handful of creative awards for NRMA and Toyota. ��: NRMA Road Service, NRMA Insurance, NRMA Financial Services, Foxsports, Toyota, NRL, Castrol, Pantene, Olay ��: ADMA, AWARD