Matt Stratton
General Counsel & Secretary @ Higgsfield AI
About
Matt Stratton is General Counsel of Higgsfield AI, a leading AI video generation platform. He handles all things Legal and People for the company.Matt was previously Deputy General Counsel at Dr. Squatch, the men's brand powerhouse and CPG growth leader. He was responsible for navigating legal issues related to product dev, IP, privacy, marketing, litigation, commercial transactions, consumer protection laws, employment, and international issues.Prior, Matt was Director and Head of IP at Snap Inc. and before that Associate General Counsel at Meta. At Snap, Matt managed legal teams and processes at the intersection of AI, product, content, brands, commercial deals, and platform safe harbors. At both companies he was a proven people manager.Matt is also a founding team member and legal adviser to CopySight AI, a legal tech startup. Its product will help solve IP infringement and copyright authorship challenges arising from AI-generated images.
United States
Manhattan Beach
Computer Software
Litigation, Trademarks, Commercial Litigation, Dispute Resolution, Prosecution, Legal Research, Legal Writing, Intellectual Property, Civil Litigation, Licensing, Privacy Law, Copyright Law, Courts, Mediation, Trademark Infringement, Trade Secrets, Client Counseling, Mergers & Acquisitions, Trials
Experience

Founding Team Member & Advisor
Los Angeles, California, United States
• Responsible for copyright/AI legal strategy and transactional legal matters • Builds out legal functions and infrastructure • Risk management focus on IP/product, commercial deals, and fundraising

Deputy General Counsel
Los Angeles, California, United States
• Handled all areas of legal strategy and risk management at this brand powerhouse • Focused on IP, privacy, litigation/disputes, marketing, consumer protection laws, and transactional matters. • Built out the Legal function and controls • Guided the business through its $1.5B sale to Unilever

Director
Santa Monica, California
• Served as Snap’s Head of IP. • Developed the IP risk management strategy for all major Snapchat features, including user content sharing, augmented reality, licensed music, visual search, avatars, e-commerce, and games. Close adviser to product and partnership teams establishing developer/creator ecosystems and third-party integrations. • Responsible for the IP strategy for Snap’s machine learning and generative AI initiatives. Deep analysis on the copyright/fair use, trademark, right of publicity, and safety/bias risks arising from dataset use and model outputs. • Directed all trademark and copyright litigation and pre-litigation matters, both offensive and defensive. Led Snap’s lawsuit against the USPTO seeking to compel registration of the SPECTACLES brand. • Managed global trademark portfolios, clearance, prosecution, oppositions, and enforcement for SNAPCHAT, Ghost Logo, SNAP, LENS, and dozens of related brands. • Advised dealmakers on M&A, divestitures, and target company integration. Guided teams on strategy and risks related to complex commercial transactions. • Designed and oversaw Snap’s platform IP safe harbor compliance, rights management, notice-and-takedown systems, and transparency reporting. • Advised on legislative/regulatory issues and inquiries related to IP and safe harbors in partnership with experts and industry groups. Matters included the EU Copyright Directive, EU AI Act, Copyright Office Generative AI NOI, DMCA reform, DSA, and the USTR Notorious Markets list.

Associate General Counsel
Menlo Park, CA
• Managed global trademark portfolios, clearance, prosecution, oppositions, and enforcement for all major Meta brands. • Risk management for all consumer marketing productions and major public events materials. Handled speaking engagement matters for Sheryl Sandberg. • Negotiated outbound licensing deals. • Licensed high-profile pop music for all marketing campaigns promoting Facebook and Instagram.

Associate
San Francisco, California, United States
• Prosecuted trademark infringement/dilution lawsuits, trademark oppositions, UDRP arbitrations, and general commercial litigation matters. Clients included Blue Cross/Blue Shield, Blue Diamond Growers, and various government entities. • Wrote website privacy policies, terms of service, and sweepstakes terms. • Handled all facets of trademark and copyright practice including: clearing brands, preparing filings, responding to Office Actions, and managing foreign counsel. • Advised on software copyright registration and infringement issues.

Associate
Harvey Siskind, LLP
San Francisco, California, United States
• Prosecuted trademark infringement/dilution/trade dress lawsuits, trademark oppositions, UDRP arbitrations, and general commercial litigation matters for major brands. Clients included Intel, Jack Daniel's, Gallo, Rockstar Energy, and GE. • Supported commercial transactions, licensing, and M&A. • Handled all facets of trademark and copyright practice including: clearing brands, preparing filings, responding to Office Actions, and managing foreign counsel.

Law Clerk
U.S. Attorney's Office for the Northern District of CA
Law clerk to the Appellate Chief. Researched and wrote appellate briefs on criminal matters.

Law Clerk
California Department of Justice
Law clerk in the Office of the Attorney General, based in San Francisco, CA.
Matt Stratton's Contact Information
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