Matt Stocco

With 100s of hours' worth of product marketing presentations, tons of templates, exclusive content, mentors and more, PMA's membership plans are "game-changing". "An hour a day of PMA content is a game-changer for me. I really feel like I am learning a lot from the member-only content, it’s worth way more than what we are paying for it." - Mathew Sedze, Product Marketing Manager at TikTok

• I analyzed data across thousands of datapoints and developed Fellow's State of Meetings report in 2024, a top revenue driving asset. • Managed multiple product releases and introduced new processes to help bring enablement to sales to assist in speed to market. • Developed processes to formalize messaging and enable teams across the organization.

• My scope of work includes all GTM planning, execution and follow-up for Axonify’s product suite, verticals and AI offerings. In addition, I also manage our competitive intelligence program, and all aspects of partner marketing for our strategic partnerships. • Proven Product Marketing Leadership by successfully bringing to market the acquisition of Nudge, and building new story and product positioning to support a much larger solution. • Product marketing lead for Axonify’s March 2023 brand and product relaunch. I built all of the product messaging and in-market story to support the launch, and post-launch initiatives. • Successfully re-launched competitive intelligence program to entire company with goal of increasing usage of competitive information and tools. This has been successful as competitive tools are at their highest usage rate in company history, and more in-deal requests are being fulfilled and completed. • Launch of new strategic partnership with Achievers to many customers and full enablement package to support in-deal conversations. • Leading a full partnership story GTM plan relaunch to support an expanded focus

• Responsible for and build partner marketing and communication programs. Additionally I lead the partner enablement program and represent for our partner’s marketing programs. • Demonstrated product marketing expertise through building integration story and program for several partner integrations including SAP, UKG, Zebra, and others. • Proven leadership in launching new marketing and enablement platform (Seismic) to entire company and partner network. • Developed, advertised, and executed several large international virtual events across multiple timezones and countries for partner resellers. • Demonstrated creativity by running with new ideas to make partner program engaging such as building custom videos, graphics and ensuring a message of partnership and empathy comes through in every communication. • Working with partners on their overall sales strategies in their market and ensuring different international differences are accounted for.

• Lead development of go-to-market programs for product launches, try and buy, and product awareness campaigns for enterprise content, experience content and analytics SaaS offerings. • Analyze campaign results to help develop new strategies to increase impressions for field marketing and event campaigns • Develop and build product assets & messaging that communicates features and benefits for customers and partners. • Build and execute enablement programs for sales and partners. • Lead cross-functional customer journey campaigns to ensure that the correct messaging is built. This has led to a 26% increase in lead-generation from FY18 Q3 to Q4. • Lead strategy and development of state-of-the-art sales enablement portal to allow for strategic development of customer centric content. • Special projects as required such as developing product presentations for c-level executives that have been seen by thousands of customers.

• Lead project and program manager for company-wide rebrand. This included leading development of visual look, brand voice, and overall corporate messaging. Additionally, responsible for overseeing delivery of every asset for this project. • Built brand enforcement processes that are followed across the company, while acting in brand compliance role to review and approve assets. • Demonstrated project management skills through leading creative development of visual assets for web, social, print, video, collateral, events, and executive deliverables. • Lead tem of designers and copywriters on asset development, and delivered these assets on time and with the highest quality. • Was responsible for overseeing and delivering assets for OpenText’s executive level priorities which included the company’s 25th anniversary celebration, hosted events such as Enterprise World 2016 & 2017, and umbrella level corporate messaging assets. • Developed digital asset management standards and managed the entire system to ensure compliance with website standards and that assets were optimized for search engine optimization.

• Built and developed SEO strategy behind A.I technology that helped build domain authority. • Managed customer SEO rankings by building keyword strategies, developing SEO friendly content, creating social media posts, and developing strong domain authority for the customer’s site. • Worked to web-optimize customers’ sites, this included re-writing copy, analyzing technical aspects of site such as page-load speed and keyword strategy. • Managed and developed company social media strategy, which included developing corporate posts and visuals.

- Led a team of five markers by managing a University professional development course. - Created graphics, logos, and videos that are currently used in University of Waterloo courses seen by external stakeholders and students. - Helped redesign professional development course offerings for the University. - Resolved student inquiries and issues of plagiarism efficiently and effectively.

Co-op work term from May 2013 - August 2013 - Spearheaded development of a Request for Services, which included developing terms of the agreement, and participating in negotiation of potential vendors. - Performed financial, risk, and policy analysis on service delivery and security risks for the 2015 Pan/Parapan American Games. - Coordinated several projects including a budget estimates submission to senior management, and developed a research report on the government’s role in planning for the Games. - Created presentations of findings related to delivery risks for the Games to branch, wider secretariat, and external stakeholders. - Facilitated tasks associated with new project management system on Microsoft SharePoint and assisted in the creation of the system.

Coop work term from September - December 2012 - Performed market research, did financial negotiation, and closed a Request for Services for Games security consulting. - Participated in stakeholder negotiations as a member of the procurement team for Games operations services. - Edited documents that included RFPs, information notes, and dissemination documents for manager and director. - Developed graphics and content for web and dissemination to public and stakeholders.

Co-op position from January - April 2012. Position was held with the Homelessness Partnering Secretariat branch of Human Resources and Skills Development Canada, a department of the Federal Government of Canada.The position was for research and analysis, while also working on the dissemination team to assist in the development of new dissemination techniques. I created, researched, and developed a call for proposal on research for service integration provided by homelessness providers across Canada. I also conducted research for two other call for proposals, one pertaining to family homelessness, and the other on individuals with mental health and the factors that lead to homelessness within that demographic. In addition I developed, coordinated, and conducted post analysis on three informational teleforums to stakeholders. I also designed, and wrote content for various dissemination documents distributed by the Homelessness Partnering Secretariat. In addition I also edited several documents for dissemination.

Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level. Modules include: Research, Pricing, Objectives & key results, Personas, Positioning & messaging, Go-to-Market, Communication, Sales enablement, Onboarding, Analysis & Optimization.

Graduated April 2015