matt smith

* Accountable for business development in the retail channel, focusing on Eastern Canadian Head Offices. * Key retail responsibility is the development of business with Loblaw Companies Ltd., Shoppers Drug Mart, Walmart Canada, M&M Meat Shops, Metro Ontario and Quebec, and Tree of Life. * Experience with all key buyers covering deli, processed meats, and HMR. * Project management of all private label and customer specific business opportunities

* Responsible for developing and managing all major retailers in Ontario, including LCL National, Wal-Mart National, Sobeys, Metro, Longos, and all brokerage business * Experience with multiple Category Managers within each account, covering Meat, Deli, and HMR * Accountable for brand development through the execution of key promotional activities to increase consumer awareness and encourage product trial * Project management of new packaging innovation, capacity expansion and new product launch initiatives * Management of pricing strategy including customer costing models and feature pricing

* Major accounts included Maple Leaf Foods, Maple Lodge Farms, New Life, and key veterinarians across Ontario * Responsible for managing a portfolio of pharmaceutical products in the Ontario market * Developing and implementing educational workshops for key accounts * Recommendations on product usage based on performance and results

* Assistant Marketing Manager for Maple Leaf Foods Deli Business * Responsible for category planning, innovation, and sku rationalization * Managed the creation and execution of a large consumer research study in Atlantic Canada

* Accountable for the store level operations and program execution for Sobeys, Price Chopper, IGA, and Lumsden in Ontario * Developed in-depth category strategies and reviews for key customer contacts * Presented business plans and category strategies to senior executives * Obtained Category Captain status at Sobeys Ontario * Built and leveraged relationships with key contacts to drive desired sales results

* Accountable for business development in the retail channel, representing Sunrise Farms and Sorafoods. * Key retail responsibility is the development of business with Loblaw, Wal-Mart Canada, Shoppers Drug Mart, M&M Meat Shops, and Regional Brokers * Experience with all key buyers in both private label and branded categories, covering fresh meats, frozen boxed meats, appetizers, frozen grocery, deli, and HMR. * Project management of all private label business opportunities

Bachelor of Science, Biological Sciences