Matt Rubenstein

-Owns Paid Media budget across Meta, Google, TikTok, and Chewy -Lowered new customer CAC by 26.7% by implementing UGC-focused creative strategy -Led initiative to incorporate AI tools into marketing workflows, helping to increase efficiency of script/brief writing, creative analysis, asset production, and more. -Led selection process of new performance marketing agency and served as relationship owner. Achieved 2x improvement in total MER within first 3 months of working together -Only employee to receive a 4 rating (exceeds expectations) in Spring 2025 company performance reviews -Launched paid campaigns on Chewy (on-site and off-site Meta campaigns), managed campaigns to hit 1.0x ROAS goal within 1 month -Leads creative production, working with in-house and external creative talent to concept and produce evergreen and promotional paid creative -Helped vet and implement conversion tracking platforms (Northbeam, TripleWhale) -Owns testing roadmap, coordinates and executes creative tests on messaging directions, creative formats, and other variables -Leads design of paid media landing pages - including research, briefing and copywriting -Proficient with creating performance dashboards and AI reporting workflows with TripleWhale -Works with leadership to develop and execute paid media strategies for seasonal and one-off promotions

• Manages $550k in monthly paid media spend for clients ranging from international brands to small local startups • Manages daily budgets and creative optimizations on Google App Campaigns, TikTok, Meta, and YouTube • Helped one of our clients launch a UGC creative initiative, resulting in a 52% improvement in Meta CPI. • Helped one of our clients grow organic TikTok following from >100 to over 1k within 6 weeks using spark ads • Performs yearly performance marketing budgeting and forecasting • Coordinates and deploys new channel tests • Works with Analytics team to coordinate updates to Tableau when needed • Coordinates iteration of new paid social creatives, working with client contacts and internal design team • Leads weekly status meetings with clients, creates weekly performance analysis and strategy recommendations • Coordinates execution of short term campaigns around major tentpole events (Earth Day, New years, etc)

• Managed Google Search, Youtube, and Podcasts for cognitive health supplement company • Helped re-launch Google Search channels after complete rebrand of company. Managed account to within 10% of CAC goal within 3 months • Worked with podcast agency to vet/onboard shows and plan $100k test on 25 separate shows • Concepted and launched multiple landing page tests using Unbounce • Set up measurement dashboards in Google sheets using data from Segment and ad platforms

- Served as Growth Marketing lead at small branding/design agency, providing growth strategy and advice to a diverse mix of clients in the Healthcare, Fintech, and Clean Energy space - Helped one of our Fintech clients reorganize their Facebook and Google Search campaign structure pre-launch resulting in 40-50% reduction in Facebook/Google CPA while scaling up 3-4x - Wrote a script for a podcast ad for a clean energy client and helped them roll it out on a major political talk podcast - Spent 3 months as de-facto director of growth for one of our clients, helping them launch on Youtube, Facebook, Google Display/Search, Podcasts. - Mentored junior in-house team members and created/executed a channel testing/optimization plan for one of our clean energy clients

-Manages day to day execution of Paid Facebook+ Instagram + TikTok -Executes monthly promos on paid social -Performs analysis of ad performance and presents insights to use for future ads -Develops/executes new ad concepts with creative team -Leverages footage from youtube influencers to create new performance ads.

- In charge of all paid Facebook ads for Thinx, Thinx (BTWN), and Speax - Manages daily campaign budgets, researches/tests new audiences + targeting options - Works with creative team to come up with new messages/ad concepts - Developed new types of reporting to track performance of individual creative assets - Increased revenue from paid Facebook during our big yearly sale by over 700% - Led development of messaging strategy for re-launch of one of our sub-brands

• Built roadmap for taking over paid Facebook and Google activity from outside agency, including full-funnel branding/retargeting/conversion tactics • Achieved 60x ROAS with first retargeting campaign based on user activity • Worked with Creative Team to develop new ad concepts for different funnel stages • Developed measurement strategy for evaluating performance of new Facebook ads

• Managed user acquisition on all Google channels for top-10 grossing mobile game • Responsible for $1.5MM monthly budget • Produced 17.3% 7D ROI during first 3 months of launch of Cashman Casino, beating performance target by 44% • Created App Store Optimization strategy from scratch, defined KPIs, coordinated with ASO agency, directed the production of art assets and ran A/B tests on Google Play Store • Performed weekly creative optimization/coordinates with art team on production of new ads • Launched partnership with Apple Search ads, coordinated with account representatives on best practices, led effort to measure value of traffic and establish goal CPIs • Designed custom Excel macros + AdWords labels to greatly improve efficiency of performance analysis • Performed daily bid optimizations based on recent/longterm LTV performance.

In charge of all aspects of Digital Marketing for boutique hotel in downtown SF • Set up and managed Google AdWords campaigns • Coordinated strategic partnerships with Influencers/other local brands • Ran regular Facebook/Instagram Ad Campaigns using multiple ad sets/targeting configurations • Grew Instagram followers by average of 16% MOM (3x total increase in 8 months) • Developed and implemented new Social Media campaigns • Created/managed email marketing campaigns using MailChimp • Supervised conversion of hotel website from Wordpress to PHP • Designed new branding collateral using existing branding guidelines • Created Social Media content + managed posting with Hootsuite • Developed partnerships with social media influencers to grow our social media footprint • Produced/curated photos + videos for Instagram

Kibitz is a mobile app that lets people gather solutions to small creative problems. The way it works is simple. Requests can be made after making an in-app purchase, and are then responded to by other users, with the best answer winning a monetary prize. Among all the possible uses for smartphones, we believe the last great unexplored territory is finding new ways to leverage this human-to-human interconnectedness. That is precisely what we want to do with Kibitz. There is so much value in small bits of creativity- whether it's an iconic slogan for a huge company or a funny and memorable "happy birthday" post on the Facebook wall of the girl you have a crush on. Our vision is to provide this creative value to everyone from everyday people to huge businesses.

Took 10 week course covering all the fundamentals of a comprehensive digital marketing strategy. Some of the topics: -Budget planning -establishing key revenue-based KPIs -Google Analytics -Google AdWords -planning/tracking campaigns -A/B testing -Display/retargeting -Social Media -Email marketing